Viral content is online content that achieves a high level of awareness due to shares and exposure on social media networks, news websites, aggregators, email newsletters and search engines.

Maintaining a social media presence will not only establish your brand, but will help develop connections with existing clients and build trust with potential clients.

Although it involves strategic planning and commitment, having a social media presence is beneficial for business in a variety of ways.

Post insights can ultimately help businesses gain a better understanding of their customers and their content, and ultimately help them create more successful and effective marketing campaigns.