I start by developing a content strategy that aligns with the brand's goals and target audience. This includes determining the type of content to create, such as images, videos, or written posts, and planning the themes, topics, and overall messaging. I ensure the content is engaging, informative, and on-brand or base on my client’s reference. After the content is created, I use social media management tools to schedule the posts. Determining the optimal times to reach the target audience and schedule the content accordingly, ensuring a consistent and regular posting schedule. Once the content is scheduled, I monitor the platforms and ensures that the posts are published as planned. Social media management also involves actively engaging with the audience. Throughout the process, I closely monitor the performance of the content. I analyze engagement metrics, such as likes, comments, shares, and click-through rates, to understand what resonates with the audience and make data-driven decisions for future content strategies.