SEO stands for "search engine optimization," and it refers to the process of optimizing your website in order to boost its exposure when people search for items or services connected to your company on Google, Bing, and other search engines. The higher your pages appear in search results, the more likely you are to attract attention and attract new and existing clients to your business.

Website Content Writing

What is Website Content Writing?

Website content writing is any writing on a website. If that sounds broad, it's because it is. Let's explore the types of content writing that are generally found on a website.

• Blogs are Not just to write about your thoughts or about your day's events, blogs have become an essential element of the content marketing strategy of a website. Blog posts tend to be short, around 500 words, and are intended to inform, entertain and engage your readers.
  
  
• Case studies: Case studies can be used by brands to demonstrate their propositions by creating a narrative about the way the product they offer has helped clients or customers. Case studies are unique to a specific brand and include in-depth information or details on the outcomes.
  
  
• Checklists They are often free, and checklists can be excellent leads-generating content that aims to draw new customers. They should be concise and provide practical steps for users. In the event that the information is downloaded the company should make sure its branding is prominent on the document.
  
  
• Ebooks: Another type of lead-generating product, ebooks can be described as lengthy written pieces of writing that are packaged in books, usually in the format of PDF. eBooks provide the opportunity for brands to give an opinion leader on a particular area, increasing their position in a specific area.
  
  
• Web Copy Copy that is displayed on the pages of your site such as a home page or landing page, an about page, or FAQ. Copy on your site should be able to explain your brand's message, sell your product or service, and guide visitors through your website.
  
  
• White Papers Less lengthy than eBooks These pieces of content usually focus on a particular subject or issue and provide solutions or information to address the problem. White papers are a great method of generating leads.

URL Structure

The actual structure of your website URL can have an impact on the search engines‟ ability to index and understand your website‟s content. Opting for a more organized URL structure will have the greatest impact.

Images

There is nothing worse than landing on a webpage and being faced with mountains of text. Not only picture a great way to break up sections of text, but they also serve as an opportunity to communicate with search engines. Because search engines cannot tell what a picture is by scanning it, they look for clues in two places.

I can optimize any photo by "Geotagging" adding keywords and alt text to improve its ranking in search engines. This photo I made in Canva is an example of one that has been optimized.

Title Tags & Meta Tags

Besides an actual text headline on your page, every webpage you create has a title tag. This is the text snippet that appears in the upper left corner or on the tabs of your web browser. Also, the title tag is the blue link that the search engines show when they list your webpage on the SERP. Title tags max out at 75 characters, so choose your words wisely. 

Headline Tags

When the search engine bots scan your webpages, they look for clues to determine exactly what your webpage is about. Keywords that are treated differently than most others on the page show the search engines that they are more important than other keywords on the page.

Internal Linking

Up until this point we have only referenced inbound links, or those links coming to your website from other websites. When creating content for your website on your blog or on specific webpages, you may want to reference other pages on your website.

Here are the websites I handled.

I performed on-page optimization, checking the meta tags, meta title, and internal links. I then proceeded with the process of building links. I have a collection of links and will surely rank your website through these templates.

Oberg Roofing & Remodeling Inc.

MaidPro Ballwin

Sample Web Content

Sample Blog Post