2019
Bachelor of Arts in Broadcasting
Bulacan State University
CREATIVE AND ANALYTICAL - She is KIM
Hi, I’m Kim Angela De Castro (just call me KIM), a 26-year-old content professional from the province of Bulacan, Philippines.
I graduated in 2019 as a Cum Laude with a Bachelor's degree in Broadcasting. I’m highly passionate about Content Marketing, Brand Strategy, and Customer Care. With 5 years of experience in Brand and Marketing, I recently worked as an Assistant Brand Manager for renowned Swiss watch brands like Tissot, Frederique Constant, and Alpina. I also had the opportunity to serve as a Marketing Copywriter, helping reintroduce Sinclair Paints, and have worked as a Marketing Assistant for premium tile brands like Floor Center and Tile Depot. Additionally, I served as an Administrative Assistant at Bulacan Medical Center, a government hospital in Bulacan. Overall, my work focuses on creating content through social media management, blog writing, and newsletter creation to engage diverse audiences, drive brand growth, and maximize profits for brands.
I’m excited to introduce more about myself and my experience to you and your company. Looking forward to working with you!
My Skills and Competencies
Social Media Management
Content Writing
Canva Graphics Editing
General Virtual Assistance
Customer Care
Project Management
Certificates
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My Experience and Education
2023
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2025
Basel SMH Marketing, Inc.
(Assistant Brand Manager)
- Developed and executed marketing initiatives to increase market share, maximize profits, and uphold brand credibility.
- Managed daily administrative tasks to ensure the smooth functioning and coordination of brand activities.
- Monitored and prepared reports on sales and campaign performance.
- Ensured brand consistency and coordinated visual merchandising strategies in stores.
- Collaborated with creative agencies, media representatives, and internal teams to ensure that all brand materials adhered to brand standards.
- Led social media initiatives to maintain a strong brand presence.
- Monitored market trends and competitor activities to inform brand strategy.
2022
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2023
Provincial Government of Bulacan
(Administrative Assistant II)
- Managed social media accounts for BMC OPD Online Appointment and Bulacan Provincial Covid-19 Vaccination Site Facebook pages.
- Drafted official correspondence for the Office of the Provincial Health Officer II.
- Handled vaccination data management, including uploading to the Vaccine Administration System, updating VaxCert, and contacting scheduled vaccinees.
2021
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2022
Magna Prime Chemical Technologies, Inc.
(Marketing Copywriter)
- Created compelling and effective copy for various marketing materials, including website content, emails, and social media posts.
- Collaborated closely with marketing and creative teams to align copy with the company’s brand and messaging.
- Conducted market and customer research to understand the target audience and produce relevant, engaging content.
- Worked with cross-functional teams, including product and sales, to create cohesive marketing materials.
- Edited and proofread all marketing materials to ensure accuracy and consistency.
- Managed product information updates for e-commerce platforms, including Shopify, Lazada, Shopee, and the company website, ensuring correct titles, descriptions, images, and pricing.
2019
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2021
FC Group of Companies
(Marketing Assistant)
- Wrote content for newsletters, blogs, and social media posts.
- Assisted in brand preparation for events and PR marketing activities.
- Managed web and e-commerce product listings.
- Created product content and creative copy for catalogues and flyers.
- Conducted product orientation sessions for newly hired employees.
- Supervised product data management.
- Supported sales enablement efforts.
My Services
Social Media Management
Create and manage dynamic strategies to elevate brand presence and drive engagement.
Content Marketing
Promote products and services by developing creative copy and articles optimized for website SEO.
E-mail Marketing
Craft engaging contents and implement e-mail campaigns to nurture leads, increase brand awareness, and drive sales.