Bachelor of Science in Business Administration Major in Marketing Management
At Philippine College of Science and Technology, A Bachelor of Science in Business Administration with a Major in Marketing Management offers a comprehensive understanding of essential marketing principles and strategies. Through a balanced mix of theory and practice, students delve into areas such as consumer behavior, market research, branding, advertising, and digital marketing. The curriculum emphasizes analytical skills, creative thinking, and strategic insights, preparing graduates to execute effective marketing campaigns. With hands-on experience, including case studies, projects, internships, and networking opportunities, students are equipped for various careers in marketing, sales, brand management, market research, and advertising, enabling success in today's competitive business environment.