2013
Bachelor of Arts in Communication
University of Perpetual Help System Laguna
Copy, Campaigns and Connection
Hey, I’m Kate—a Communication graduate with a passion for words, strategy, and stories that stick. My love for writing started in high school, where I wrote for our school paper and dreamed of becoming a broadcast journalist. While I didn’t end up behind a news desk, life led me somewhere just as exciting: the fast-paced world of digital marketing and ad operations.
With over six years of experience in AdOps and programmatic campaign management, I’ve helped brands run smoother, smarter campaigns across platforms. I specialize in optimizing ad performance, coordinating multi-channel strategies, and bringing clarity to even the most complex digital campaigns.
I earned my BA in Communication from the University of Perpetual Help System Laguna, where I developed a strong foundation in journalism, creative and technical writing, TV, Radio, and Film production. My creative streak has also led me to contribute to meaningful projects—like writing fundraising captions for the Lend-a-Paw Project to help build a shelter for stray animals, and designing Sunday bulletins for The Feast Santa Rosa.
In 2024, I took a career break and used it as a springboard. I dove into professional development through courses in Facebook Ads and copywriting—fine-tuning both my creative voice and performance-driven mindset.
Whether it’s crafting scroll-stopping copy, leading a campaign rollout, or making your brand sound like you, I bring both heart and precision to the table.
Let’s connect and create something great.
My Skills and Competencies
Social Media Management
Graphic Designer
Data Entry
Content Creator
Certificates
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My Experience and Education
2022
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2024
EMAPTA Philippines Inc. | Unified Enterprises Inc.
(Digital Campaign Coordinator)
Responsible for managing the creation and successful implementation of
campaign activities across a wide range of platforms. Responsibilities also include optimizing
marketing campaigns across multiple products and systems, processing digital sales orders,
uploading creative and monitoring programs to make sure campaigns are running properly.
2019
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2022
WideOut Workforces Inc. | Flashtalking by MediaOcean
(Shift Supervisor)
Accountable for overseeing the daily operations and ensuring that all tasks are
completed in a timely and efficient manner.
2016
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2018
Toshiba Information Equipment (Phils.) Inc.
(Procurement Associate)
Responsible for identifying and procuring the services that the organization
requires.
My Services
Copywriting
Crafting persuasive text for ads, websites, and marketing to engage audiences and drive action.
Campaign Management
Creating, executing, and optimizing advertising campaigns across various ad campaign and social media platforms.
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Data Entry / Web Researcher
Search the Internet for information on a wide variety of topics.