Kath is a dedicated and results-driven Executive Virtual Assistant and Social Media Manager based in Biñan City, Laguna, Philippines. With over 11 years of experience in administrative support—including 5 years specializing in executive assistance—she has developed a strong track record of optimizing workflows, managing priorities with precision, and consistently delivering high-impact results.
A graduate of Bachelor of Science in Business Administration, majoring in Operations Management, Kath is also a proud mom of two. She began her career in a corporate setting, spending six years as an Administrative Assistant where she gained hands-on experience in email and calendar management, data entry, content writing, travel bookings, and basic graphic design.
Since transitioning to remote work five years ago, Kath has taken on roles as a General Virtual Assistant, Executive Assistant, and Social Media Manager. She has supported CEOs and business owners in managing daily operations, preparing performance reports, coordinating meetings, planning travel, supervising remote teams, and handling email and calendar management.
Her skills extend into social media and digital marketing, where she’s led strategies across platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok—covering content creation, copywriting, graphic design, video editing, and marketing automation. She is also experienced in Facebook Ads Management and committed to helping businesses grow their online presence and attract more customers through strategic social media efforts.
Additionally, Kath has a solid background in basic bookkeeping using Xero, including reconciling transactions, creating invoices, and preparing Company Annual Reviews via NowInfinity.
Known for her proactive mindset, adaptability, and strong attention to detail, Kath is passionate about bringing value to every team she joins. She’s now focused on using her expertise to help businesses thrive through effective virtual support and powerful social media management.
Bachelor of Science in Business Administration | Major in Operations Management
-Assist CEO with daily business operations and task coordination
-Prepare productivity and performance reports (weekly, monthly, annual)
-Manage bookkeeping in Xero (reconcile transactions, invoices, bills, POs)
-Conduct company annual reviews using NowInfinity
-Support the administrative team with day-to-day tasks
-Manage emails, calendars, and schedule meetings/appointments
-Perform data entry and various ad-hoc administrative tasks
-Coordinate and send press releases to content writers
-Publish and manage website content updates
-Create and distribute newsletters using MailChimp
-Maintain website organization and update headlines based on latest content
I am responsible for the overall social media management and marketing of multiple social media accounts and multiple social media platforms such as Facebook, Instagram, and TikTok. I did social media audit, competitor's analysis, marketing plan, and content creation including content topic research, copywriting, graphic designing, video editing, hashtags research and analysis, and actual posting of content. I was also responsible for doing the daily engagement on the accounts. I am also responsible for doing the monthly analytics reports of all the social media platforms and accounts.
I am responsible for managing and overseeing the whole marketing department. I am also the one who spearheads the strategy on how we can market, promote, and advertise the founders' social media accounts and businesses to another level with of course the help of all the marketing team members. I am the one who's communicating directly with all the founders regarding all their concerns with regard to marketing matters, and I am the one who strategized and delegates tasks to all the marketing team members to achieve all our goals and all the founders' requests/tasks. I am also responsible for doing all the reports regarding the status of the performance of the marketing department.
I am responsible for the overall social media management and marketing of multiple social media accounts and multiple social media platforms such as Facebook, Instagram, Twitter, TikTok, YouTube, and Podcast. I did social media audit, competitor's analysis, marketing plan, and content creation including content topic research, copywriting, graphic designing, hashtags research, and actual posting of content. I was also responsible for doing the engagement on the accounts and finding leads through cold engagement and DMs. I am also responsible for doing the monthly analytics reports of all the social media platforms and accounts.
I am responsible for administrative tasks, appointment/ meeting scheduling, data entry, planning meetings, email management, travel planning (booking airfare, restaurant, and hotel accommodation), doing the minutes of the meeting, handling and supervising other freelancers that worked for the client, and other various administrative tasks.
I am responsible for the overall social media management and marketing of the business. I did social media audit, competitor's analysis, marketing plan, and content creation including content topic research, copywriting, graphic designing, hashtags research, and actual posting of content to various social media platforms such as Facebook, Instagram, and Twitter. I also managed a Facebook Community Group. I was also responsible for doing the engagement on the accounts and finding leads through cold engagement and DMs. And I also did all the documentation (SOPs) related to Social Media Management. I am also responsible for doing the monthly analytics reports of all the social media platforms and accounts.
I am responsible for doing content creation from content topic research, to copywriting, graphic designing, hashtags research, and actual posting of content to various social media platforms such as Facebook, Instagram, and Twitter.
I am responsible to email and calendar management, data entry, controlling and registering ISO 9001 related documents, and preparing and submitting billing summaries of shuttle services and other administrative tasks. I did graphic designing mostly for the labels and signages of the company. I am also used to booking airfare, restaurant, and hotel accommodation. I also handled office supplies management, including preparation, processing, and monitoring the purchase, issuance, and inventory of office supplies.
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Search the Internet for information on a wide variety of topics.
Promote companies' products and services by developing copy for websites, social media, marketing materials.
