2011
Bachelor of Science in Tourism
ASIA PACIFIC COLLEGE OF ADVANCED STUDIES
Meet Your Digital Marketing Growth Partner!
As a Digital Marketing Specialist, my mission is to help businesses turn their digital marketing strategy into their most powerful growth tool. I don’t just run campaigns; I design results-driven strategies that deliver measurable success, increase engagement, and drive conversions. With expertise in email marketing, lead generation, and social media strategy, I create tailored campaigns that not only attract high-quality leads but also foster long-term customer relationships.
Behind every campaign, I conduct thorough market research, including SWOT analysis, competitor analysis, and buyer persona creation, to ensure each strategy is data-driven and designed to outperform the competition. This approach helps businesses scale by maximizing their online presence and driving sustained growth.
By leveraging insights and industry best practices, I take the guesswork out of digital marketing, so you can focus on what matters most — growing your business. Let’s work together to create a comprehensive marketing plan that attracts leads, converts them into loyal customers, and positions you as a market leader.
Professional Skills
Abilities that can help me grow your business
Lead Generation
Social Media Management
Market Research
Content Creation
Strategic Thinking
Email Marketing
Certificates
My Experience and Education
March , 2025
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Present
iLifeXtend
(Executive Virtual Assistant)
As the Executive Virtual Assistant to the CEO of iLifeXtend Longevity, a biotechnology company specializing in AI-powered gut microbiome solutions, I play a vital role in ensuring smooth operations and strategic growth. My responsibilities include managing the CEO’s calendar, scheduling meetings, organizing emails and documents, and handling administrative tasks to improve efficiency. Additionally, I assist in business development and lead generation, reaching out to potential clients to explore potential partnerships and build connections with key decision-makers in the health, wellness, and biotech industry. I also facilitate communication between the CEO, stakeholders, and prospective partners by drafting emails, proposals, and business correspondence. My role extends beyond organization—I contribute to the company’s expansion by ensuring seamless coordination, maintaining professional relationships, and supporting initiatives that align with iLifeXtend Longevity’s mission to revolutionize health and longevity solutions
2024
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2025
FREELANCE
(Sales Virtual Assistant)
As a Sales Virtual Assistant in a cosmetic manufacturing company, I provide support in managing leads, handling customer inquiries, and streamlining the sales process. From researching potential clients and maintaining databases to assisting with order processing and follow-ups, I help ensure a smooth and efficient sales cycle. By combining strong communication skills with industry knowledge, I assist in building lasting relationships with customers and distributors while keeping sales operations organized and productive.
2019
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2024
FREELANCE
(SOCIAL MEDIA MANAGER)
As the creator and manager of my own page, I have gained hands-on experience in content creation, audience engagement, and brand building. My responsibilities included developing and implementing social media strategies to increase followers and interactions, analyzing performance metrics to optimize content, and handling day-to-day operations such as scheduling posts and responding to inquiries. Additionally, I managed campaigns, maintained a consistent brand voice, and effectively engaged with audiences to build a loyal community, all of which are essential for a social media manager role.
2013
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2015
MOUNTAINEERING INSTRUMENTS CORPORATION
(Quality Control Inspector)
As a Quality Control Inspector in a manufacturing company, I ensured product quality by conducting inspections and maintaining standards. This role honed my attention to detail, analytical skills, and ability to provide constructive feedback—qualities essential for evaluating social media performance and optimizing strategies. My experience in upholding consistency and quality translates into creating polished and effective social media campaigns as a VA.
2012
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2012
PETRON BATAAN REFINERY
(Document Controller)
As a Document Controller at Petron Bataan Refinery, I was responsible for managing and organizing critical documents, ensuring accuracy, compliance, and accessibility across teams. This role honed my attention to detail, organization, and ability to handle sensitive information, all while maintaining clear communication with various departments. These skills directly translate to social media management, where content accuracy, timely posting, and clear communication are essential for maintaining brand consistency, engaging with audiences, and managing digital assets efficiently across platforms.
2011
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2012
DUNLOP SLAZENGER PHILIPPINES INC.
(Receptionist)
As a Receptionist at Dunlop Slazenger Phils. Inc., I was responsible for managing front desk operations and delivering exceptional customer service. My duties included greeting visitors, answering phone calls, and directing inquiries to the appropriate departments, ensuring a welcoming atmosphere. I handled administrative tasks such as scheduling appointments, maintaining office supplies, and managing correspondence, which honed my organizational and multitasking skills. This role required effective communication and interpersonal abilities, allowing me to engage with clients and team members effectively. The experience enhanced my ability to create positive first impressions and manage interactions, skills that are directly applicable to a social media manager role in building brand relationships online.
My Services
Lead Generation
Help businesses generate high-quality leads and attract more clients through targeted digital marketing strategies.
Market Research & Analysis
Conduct SWOT Analysis, Competitor Research, Buyer Persona creation, and Data Interpretation to craft smarter campaigns.
Social Media Marketing Strategy
Create tailored marketing plans to boost brand visibility, reach the right audience, and generate quality leads.
Content Strategy
Craft effective content strategies that help businesses engage their audience, boost visibility, and drive growth.
Social Media Management
Handle posting schedules, captions, engagement (likes, comments, DMs), and maintaining their consistent online presence.
Email Marketing
Create personalized email marketing campaigns that engage customers, nurture relationships, and drive conversions.
Testimonials
Coach G
"Quite perfect👏👏"
(Feedback I got for finishing my Admin and Social Media Management Tasks)
Coach Reg
"Congrats on completing your Admin and SMM tasks, Karen I’m so proud of how hard you’re working!👏"
Coach Mae
"Congrats in completing your Email Marketing tasks with provided screenshots and shared links! Kudos! One task to go. Keep going! 🎉🎉"