2019
Bachelor of Business Administration
Urdaneta City University
SEO Specialist | Google Ads Strategist
I'm an SEO Specialist and Digital Marketing VA based in Cavite, Philippines. With over five years of experience in Technical SEO, Local SEO, Content writing, and Google Ads management, I helps Filipino and global brands boost online visibility and drive organic traffic.
My Skills and Competencies
Social Media Manager
On-page SEO
Content Writer
Off-page SEO
Technical SEO
Local SEO
WordPress Developer
Google Ads Strategist
Certificates
My Experience and Education
May 2024
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November 2024
Building Consultancy - Australia
(SEO Strategist | Content Writer)
I helped improve organic search engine rankings by performing comprehensive keyword research and crafting SEO-friendly content titles and meta descriptions. Through targeted content creation and optimization strategies, I increased content visibility and enhanced online presence by overseeing social media initiatives aligned with broader digital marketing objectives.
I also elevated local search visibility by fine-tuning business radius settings and optimizing Google My Business profiles. Collaborating with cross-functional teams, I developed SEO-optimized content that significantly boosted organic search traffic. My efforts included in-depth keyword research and the creation of SEO-friendly titles and meta descriptions tailored for both general and local searches.
Additionally, I improved overall online visibility and engagement by strategically managing social media campaigns that aligned with Google My Business objectives, refining profiles, and ensuring each business maximized its reach within the local market.
January 2022
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January 2024
The Shower Doctor Ltd. - United Kingdom
(SEO Strategist | Google Ads Specialist)
I increased website visits by 150% in just six months through advanced keyword optimization, content strategy, and quality link-building. My SEO efforts helped achieve top 3 Google SERP positions for competitive travel and business keywords, significantly improving search visibility and user engagement.
In addition, I managed and optimized Google Ads campaigns that delivered a 300% ROAS, reducing cost-per-click by 25% while scaling conversions. Using tools such as Google Keyword Planner, Ahrefs, and SEMrush, I developed data-driven keyword maps that supported long-term content strategies.
I also enhanced site performance by implementing Core Web Vitals fixes, mobile optimization, and schema markup, resulting in better crawlability and indexing. Overall, my work delivered measurable results for clients in travel, e-commerce, and service industries—driving organic growth, lead generation, and higher ad ROI.
April 2020
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August 2023
Upstate Canine - USA
(SEO Specialist | Content Writer)
I increased organic traffic by enhancing existing content and implementing on-page SEO improvements that delivered consistent ranking gains. I developed and executed a comprehensive SEO strategy using tools like Google Keyword Planner, SEMrush, and Ahrefs to identify high-value, low-competition keywords that drove qualified traffic.
By optimizing titles, meta descriptions, and schema markup, I improved search visibility, click-through rates, and overall brand exposure. I also enhanced website structure and technical SEO—focusing on Core Web Vitals, mobile responsiveness, and indexing improvements—which resulted in measurable growth in search performance.
Additionally, I collaborated with cross-functional teams to create high-quality, SEO-friendly content that successfully increased engagement and conversions.
March 2024
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September 2024
TendollarCarts - Canada
(SEO Manager | Content Writer)
I increased organic search traffic by developing and executing a robust on-page SEO strategy tailored for e-commerce websites. Through meticulous keyword research using Google Keyword Planner, SEMrush, and Ahrefs, I targeted high-volume and low-competition keywords that doubled website visits.
I improved content visibility by crafting SEO-friendly titles, meta descriptions, and structured content aligned with buyer intent. This targeted SEO approach for product descriptions and category pages achieved a 10% lift in organic traffic. By consistently applying advanced on-page SEO best practices, I maintained top search engine rankings and enhanced overall website performance.
Additionally, I collaborated with cross-functional teams to produce optimized content that increased engagement, conversions, and brand visibility.
March 2024
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September 2024
CheapWeed - Canada
(SEO Specialist | Content Writer)
As an SEO and Content Specialist at CheapWeed, I led on-page and technical SEO initiatives focused on keyword research, meta optimization, and structured content improvements that significantly enhanced organic search rankings. I optimized website speed and Core Web Vitals, improving page load times and mobile responsiveness to deliver a smoother user experience and better search engine performance.
In addition, I created and edited visuals for blogs, landing pages, and marketing campaigns, ensuring that all graphics were aligned with SEO-driven content strategies to increase engagement and reduce bounce rates. I also conducted comprehensive site audits using tools such as Screaming Frog and Google Search Console to identify and resolve indexing issues, improve crawlability, and strengthen the overall technical foundation of the website.
March 2020
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April 2021
Smile Dental Clinic - USA
(Social Media Manager)
I created and managed engaging content across multiple platforms, including articles, blog posts, infographics, graphic designs, and video edits, to attract and retain target audiences. I planned and executed social media campaigns that strengthened brand visibility, increased followers, and enhanced patient engagement through consistent storytelling.
By optimizing content with SEO principles, I ensured that posts were keyword-rich, structured, and easily discoverable in search engines. I collaborated with dentists and clinic staff to align marketing campaigns with service offerings, which boosted patient inquiries and appointment bookings. Additionally, I monitored analytics and reporting, leveraging insights to refine content strategies and deliver measurable growth in audience reach.
February 2018
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March 2020
24/7 Intouch
(Customer Service Representative)
I handled outbound sales and support calls for clients in the financial, real estate, and credit repair industries, building trust and providing tailored solutions to meet client needs. I guided clients on loan eligibility and credit repair programs, delivering actionable advice that improved customer satisfaction and retention.
In addition, I conducted property assessments and rent-to-own program consultations, ensuring accurate information and seamless communication with potential homebuyers. I developed strong expertise in lead qualification, financial communication, and customer relationship management (CRM) — skills that easily translate into digital marketing and SEO client strategy management.
By balancing customer needs with company goals, I consistently achieved performance targets and ranked among the top-performing agents for conversions and client support.
My Services
On-page SEO
I boost websites’ Google visibility with strategic On-Page SEO and better content structure.
Off-page SEO
Boosting online visibility through Off-Page SEO, link building, and digital PR strategies.
Technical SEO
I fix site speed, indexing, and structure to improve rankings through advanced Technical SEO.
Local SEO
Helping local businesses get found on Google with proven Local SEO and map ranking tactics.
Content Writer
Creating high-quality, keyword-optimized content that boosts visibility and conversions.
WordPress Developer
Creating custom, optimized WordPress websites that boost online visibility and conversions.
Google Ads Strategist
Driving targeted traffic and conversions through strategic, optimized Google Ads management.
Social Media Manager
I create engaging social media content that builds followers, trust, and brand awareness.
Testimonials
Stasiu, John
Jynell is the superstar VA you need! She is self-driven and incredibly organized. She is able to adapt to changes and requests you may have as well as help improve your own internal processes. If we did not have to stop working with because our company changed what we are doing we would have kept her forever. Seriously, she's that good.
Stuart, Brandon
Jynell was excellent to work with she was a great blogger, listened to instructions and got her work done in timely manner. I highly recommend her for your organization.
Vincent, Gladys
Her skills as an SEO Specialist and her SEO expertise have been instrumental in boosting our rankings. She’s undoubtedly a top SEO ranking expert, and we couldn’t be happier with the outcomes.
Buthen, Mark
Great job for optimizing my website. I will Rehire her again for my other website. Thank you!