2007
BS in Psychology
Our Lady of Fatima University
I'm in a mission to help businesses turn their websites into gold mines
I can be who I wanted to be.
Limitations only exist in our minds. It will only cripple us if we allow them to creep into our hearts and then into our whole being.
I refuse to be limited.
I am Joy Petalver, a Bachelor of Science degree holder who majored in Psychology. A Specialist in Search Engine Optimization and a Rockstar Social Media Manager.
I am a freelancer with rich and wide experience in providing excellent digital services and top-notch outputs and is known for always going the extra mile. My brand strategy, visual design, and account management backgrounds influence my conscientious yet aggressive style.
I am passionate about Internet marketing and On-Page and Off-Page SEO. An expert in project management, with solid data visualization and research knowledge, and looking to enhance my expertise in data analysis and results monitoring as an SEO Specialist.
My drive to comprehend the subtleties of advertising is what keeps me going. I see myself as a "forever learner," keen to advance my sociological and psychological theoretical grounding and keep up with the most recent developments in digital marketing through further study and career advancement.
Message me to connect!
My Skills and Competencies
Social Media Management
Graphic Designing
Content Writing
Search Engine Optimization
Certificates
My Experience and Education
February 2024
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Present
All Weather Exteriors
(SEO Specialist and Google Ads Strategist)
Search Engine Optimization (SEO):
Conduct keyword research to identify relevant search terms used by potential customers in Winnipeg seeking roofing services.
Optimize website content and meta descriptions for targeted keywords to improve organic search ranking.
Build high-quality backlinks from reputable websites in the Winnipeg area to increase website authority and domain trust.
Monitor website traffic and analyze SEO performance using analytics tools like Google Search Console to identify areas for improvement.
Stay updated on the latest SEO trends and algorithms to ensure website remains competitive in search results.
Google Ads (PPC):
Develop and manage targeted Google Ads campaigns specifically for Winnipeg residents searching for roofing services.
Create compelling ad copy and landing pages that resonate with local audiences and encourage conversions (e.g., contact requests).
Manage campaign budgets, monitor performance metrics (impressions, clicks, conversions), and optimize campaigns for maximum return on investment (ROI).
Conduct A/B testing on ad copy, landing pages, and keywords to identify the most effective combinations for driving leads.
Generate detailed reports to track campaign performance and communicate results to the roofing contractor.
July 2023
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Present
All Graduates Interpreting and Translating
(SEO Specialist and Content Writer)
Key responsibilities:
On-page Optimization:
Keyword Research & Strategy: Uncover high-volume, relevant keywords that target ideal clients, from general ("translation services Australia") to niche ("certified medical interpreters Melbourne").
Content Creation & Optimization: Craft compelling, informative website copy and blog posts that resonate with the audience, seamlessly integrating target keywords for optimal search engine visibility.
Technical SEO: Ensure the website's technical elements are flawless, from page speed to mobile-friendliness, giving search engines and users a seamless experience.
Meta Tags & Internal Linking: Optimize page titles, meta descriptions, and internal links to guide users and search engines to the most relevant content.
Content Management and Analysis
Content Strategy & Calendar: Develop a data-driven content strategy aligned with business goals and target audience, ensuring consistent content creation and publication.
Performance Analysis & Reporting: Monitor website traffic, keyword rankings, conversions, and other key metrics, providing actionable insights to optimize SEO efforts and demonstrate ROI.
Competitor Analysis: Research and analyze competitors' SEO strategies to identify opportunities for differentiation and competitive advantage
Off-Page Optimization:
Link Building: Develop and execute strategic link-building campaigns to earn high-quality backlinks from reputable websites, boosting the website's authority and ranking potential.
Social Media Optimization: Promote your content and services across relevant social media platforms, engaging the target audience and generating valuable backlinks.
Local SEO: Optimize website and Google My Business listing for local searches, attracting clients in a specific region (Victoria, Sydney, Melbourne, etc.)
April 2023
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Present
Waterfront Graphic Design LLC
(SEO Specialist and SEO Content Writer)
As an SEO Specialist, my primary role is to optimize websites to increase their visibility and ranking on search engines. This involves implementing various techniques such as keyword research, on-page optimization, link building, and analytics to improve website performance. Some of my responsibilities include:
*Conducting keyword research to identify the most relevant and high-volume keywords for the website
*Conducting competitor analysis to stay up-to-date with industry trends and best practices
*Optimizing website content, including meta tags, headers, and images, to ensure they are search-engine friendly
*Building quality backlinks to the website to improve its domain authority and page rank
*Monitoring website traffic and performance using analytics tools like Google Analytics to identify areas for improvement
*Providing regular reports on website performance, including traffic, rankings, and conversions
*Staying up-to-date with changes to search engine algorithms and implementing necessary updates to maintain or improve website rankings
As an SEO Content Writer, my role is to create content that is optimized for search engines while also providing value to the website's audience. This involves understanding the target audience and creating content that is engaging, informative, and keyword-rich. Some of your responsibilities involve:
*Conducting keyword research to identify relevant and high-volume keywords to target in content
*Writing high-quality, engaging content that incorporates target keywords while providing value to the reader
*Optimizing content, including headlines, meta descriptions, and internal links, to ensure they are search-engine friendly
*Staying up-to-date with industry trends and best practices to ensure content is relevant and informative
*Collaborating with other teams, such as marketing and design, to ensure content aligns with the overall marketing strategy
*Monitoring content performance using analytics tools to identify areas for improvement
*Providing regular reports on content performance, including traffic, engagement, and conversion rates
January 2023
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Present
GC Realty Inc
(SEO Specialist (Freelance))
*Leads the website content optimization and structure to
increase organic traffic and search engine rankings.
*Develops and executes SEO strategies to drive website visibility and organic growth.
*Conducts keyword research and analysis to create content optimization plans.
*Leverages link-building techniques to increase website authority
*Analyze website performance and recommend process improvements.
*Monitors competitor activities and trends and develops strategies to stay ahead.
*Collaborates with copywriters and designers to create content.
October 2022
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December 2022
Pixemplary IT Solutions
(SEO Analyst Intern)
*Enhanced website visibility by optimizing content and structure
*Conducted keyword research to identify target keywords
*Developed strategies to increase website traffic and organic growth
*Wrote SEO-friendly articles to drive organic traffic to increase visibility and increase search engine ranking
Sept 2022
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October 2022
AMRAP Inc.
(SEO Content Writer and Social Media Manager (Project-Based))
Responsible for writing well-constructed, all-original travel blogs, Ensures that all blogs are SEO-friendly and with low bounce-back rate, Create irresistible content and copies on Instagram and other socials , In charge of engaging with followers to increase brand awareness and visibility and to promote community growth
2015
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2017
Office of the Surgeon General, Armed Forces of the Philippines
(Administrative Assistant II)
Reproduces, compiles, and maintains records of publication (GOs, SOs, LOs), office policies, and communications for the reference of the Office
Coordinates with Office of the Adjutant General (OTAG), J-Staff, and other General Headquarters policy-making offices, researches and conducts a study of previous directives, regulations, orders, and publications that shall be used as references in the\ formulation of a new/revised directive concerning personnel.
Receives, records, sorts and classifies incoming communications and distributes them to the appropriate Branch or Division for proper action.
Receives communications intended for dispatch from different Divisions of the Office; records, sorts, and dispatches it promptly to different Offices and Units of the AFP, Department of National Defense, or other Government and Private Institutions.
Maintains an effective and efficient filing system for important communications, policies, and other documentation intended for future reference.
Informs/reminds The Surgeon General, AFP on updates/changes and requirements for each scheduled activity.
Acts as Message Center Clerk in the absence of the incumbent.
Performs other tasks as the Division NCO, Division Chief, Ex-O, Deputy Surgeon General, and The Surgeon General may require.
2012
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2014
Accenture, Inc
(Data Analyst)
Process referrals and authorizations for Medicare Georgia and NY (Fax Team), Enters specific data/information from health provider’s request into a medical management system. Review information and approve request based on pre-required criteria.
2015
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2017
Freelance
(Content Writer)
Commissioned to write the speeches, Tour of Duty Report, and Military Correspondences for The Surgeon General, AFP, and The Commander, Victoriano Luna Medical Center
2019
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2022
Freelance
(Social Media Manager)
Campaign development and planning for client’s social media platforms, crafting intriguing content to surely catch people’s attention, publishing content on several social media platforms. interacting with clients through various channel, keeping up with the most recent trends on social media.
My Services
Search Engine Optimization
Improving the quality and quantity of website traffic to a website or a web page from search engines
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Web Research
Search the Internet for information on a wide variety of topics.
Content Creation
Promote companies' products and services by developing copy for websites, social media, marketing materials.
Content Writing
Create ads, writes informative and engaging articles to help brand owners showcase their products