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Master in Applied Business Economics
University of Asia and the Pacific
More Info About Me
I’m a researcher, writer, social media manager and SEO analyst with more than 11 years of experience.
I earned my bachelor degree in Social Sciences majoring in Economics and currently finishing my masters degree in Applied Business Economics. As a researcher, I have years of experience in industry analysis, competitor scanning and analysis, benchmarking analysis and supply/value chain analysis.
As a writer, I have written contents since I was in college but focused on SEO writing starting in 2009 when I worked as a freelance writer.
As a social media manager, I manage our unit’s social media pages and website (using WordPress) to digitally market our services. I also worked as a sales and marketing officer of a medical supplies store and I handled its social media accounts, website and online store.
My Skills and Competencies
Social Media Management
Search Engine Optimization
Data Entry
Content Creation
Research
Certificates
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My Experience and Education
2011
-
2022
University of Asia and the Pacific
(Researcher)
• Layouts our monthly publication using Adobe InDesign
• Undertakes field work, data gathering, data analysis and report writing for CFA’s research projects such as secondary research, industry analysis (including market sizing and company profiling), benchmarking, supply/value chain analysis, trends analysis, competitiveness (Porter), SWOT and PESTLE analysis.
• Gathers data from primary and secondary sources (databases such as Philippine Statistics Authority, UN Trademap, Euromonitor)
• Leads marketing of CFA’s seminars, conferences and publications
• Writes various food and agribusiness articles and summarizes news articles for CFA’s FAM
• Leads packaging and distribution of publication, seminars and conferences, and reports
• Maintains and updates database and contacts
• Leads CFA’s digital marketing team (website using WordPress, email and social media accounts, CRM using MailChimp) and layouts publication materials for marketing using Adobe Photoshop and Canva
• Prepares annual budget for publication and conferences
2021
-
2022
Kalinda & Co.
(Executive Assistant)
Assists the CEO in scheduling meetings, posting in social media accounts, client works, proofreading and editing of blog posts, and deck presentation.
2009
-
2012
essays.ph
(SEO writer)
Wrote SEO articles in various topics as needed by the client
My Services
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community
Search Engine Optimization (SEO)
Marketing professionals who use research and analysis to improve a website's ranking on search engines like Google.
Content Creation
Promote companies' products & services by developing copy for websites, social media, marketing materials.
Research
I can do industry and competitor analysis as well as market research