Master in Business Administration (MBA)
Asian Institute of Management (AACSB-Accredit)
BS Business Administration Major in Marketing Management
University of Santo Tomas
Hello, my name is Joyce Armada, but you can call me Joyce. I am 27 years old and based in the Philippines. I am a strategic and results-driven Virtual Assistant and Social Media Manager with 4 years expertise in social media management, digital marketing, and administrative support. With a degree in Marketing Management and an MBA from the Asian Institute of Management, I bring both academic excellence and practical skills to help businesses build a strong and consistent online presence.
For the past 4 years, I worked as a Brand Manager in the FMCG industry, where I led campaigns that elevated brand presence, increased engagement, and nurtured loyal communities. This experience gives me a unique edge as a Social Media Manager and VA because I don’t just manage tasks—I understand how to align content, strategy, and execution with overall business goals. My expertise spans content creation and calendar management, audience growth and engagement, and performance tracking to ensure that every effort delivers measurable results.
✨ Let’s grow your brand together! Message me today—I’d love to help you stand out and thrive online.
Asian Institute of Management (AACSB-Accredit)
University of Santo Tomas
• Developed and executed marketing strategies that drove brand growth in personal care.
• Led end-to-end new product launches, from concept and packaging to full rollout.
• Managed 360° campaigns (ATL, BTL, digital, influencer) to strengthen brand presence.
• Managed social media strategies to grow brand presence and engagement.
• Collaborated with influencers and managed paid ad campaigns to expand reach.
• Conducted market research and competitor analysis to refine brand positioning.
• Tracked analytics and insights to refine content and improve performance.
• Led strategic marketing initiatives that drove 6M+ new user acquisitions for the GigaLife App in one year through optimized customer journeys, targeted campaigns, and retention programs.
• Managed 12+ end-to-end integrated campaigns across digital, retail, and trade channels, boosting app installs, engagement, and conversions while achieving acquisition and revenue KPIs.
• Planned and executed social media campaigns, including content creation, community engagement, and paid media, to strengthen brand presence and drive user acquisition.
• Monitored campaign performance and analyzed digital and social media metrics to optimize strategies, improve engagement, and maximize ROI.
• Developed a comprehensive brand plan for four (4) product categories, identifying growth opportunities in the mass-market facial skincare segment.
• Conducted UAI research with 500 respondents and trade audits, validating positioning and uncovering new consumer segments to guide innovation and communication strategies.
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Search the Internet for information on a wide variety of topics.
Promote companies' products and services by developing copy for websites, social media, marketing materials.
Handle emails, schedule meetings, and arrange travel to keep your business organized and running smoothly.
Create visual communications such as adverts, branding, publicity materials and magazine layouts