This task I did was a TikTok influencers leads by this process, my past boss can introduce products and services by promoting of some content creators through that platform.  A lead-generating offer is a piece of valuable content you give leads in exchange for their email address. After they give you their email address, you can create a lead-nurturing email campaign to on-ramp them as customers. So by focusing on lead generation, it can help drive traffic from high-quality prospects. And with high-quality prospects comes high-value customers.