I prepared a detailed keyword report and positioning strategy for a fishing apparel brand running on Shopify CMS, using Ahrefs. The objective was to uncover profitable keyword opportunities and improve search visibility for their online store.

The project included:

• Keyword Research: Identified high-value keywords relevant to fishing apparel with strong buyer intent.

• Competitor Analysis: Benchmarked client's performance against leading competitors in the niche.

• Keyword Mapping: Assigned keywords strategically to product pages, categories, and blogs for Shopify optimization.

• Rank Tracking: Monitored keyword performance and positioning in Ahrefs to measure progress.

Results:

• Uncovered keyword gaps and new opportunities to target within the fishing apparel niche.

• Strengthened product page visibility for transactional keywords.

• Provided a Shopify-focused SEO roadmap to boost organic traffic and sales.