Overview

This portfolio showcases the Social Media Management efforts undertaken for  "Ang Dingas - Monkayo NHS Publication," the official Filipino-language publication of Monkayo National High School. As the institution's primary digital voice, the publication aims to establish a dynamic online presence that amplifies student journalism, celebrates school achievements, and delivers timely, relevant information to the community. 

Through targeted content planning, consistent platform management, and data-informed optimization, we successfully expanded our digital reach, strengthened audience engagement, and nurtured a sense of connection among students, educators, and the broader Monkayo and Filipino Communities.

Audience Demographics 

Performance Metrics (September 2024 - March 2025) 

The following metrics demonstrate consistent growth and engagement over the specified period.

Top Content Formats & Engagement 

Optimizing content formats has been key to maximizing reach and interactions.

Featured Posts & Analysis

Here are examples of high-performing posts, demonstrating effective content strategies.

Summary of Achievements 

-Successfully grew lifetime followers to 719, with a 6% increase in recent follows. 

- Achieved a total reach of 19.9K, demonstrating a strong 22.2% growth in visibility 

- Generated over 104K total Views, indicating consistent audience consumption of content.

- Effectively utilized multi-photo and photo content to maximize both reach and interactions. 

- Maintained a strong local presence with 84% of the audience in Monkayo, Philippines, while also reaching a small international audience.

Thank you for your time and consideration.