I worked as a Facebook Ads Manager at Red Link Institute of Science & Technology Corp. from 2023 to 2025, where I was responsible for planning and managing ad campaigns using Meta Business Suite. I set clear campaign objectives—such as increasing inquiries, promoting enrollment events, and driving traffic for online enrollment—and executed strategic ad runs by dividing a ₱2,000 budget into ₱500 per run. This approach allowed me to maximize ad duration and reach, ensuring sustained visibility throughout key enrollment periods. I also used precise location targeting to reach prospective students within Calamba City and surrounding areas. These campaigns consistently generated messages and inquiries, which translated into increased online enrollment, while ongoing performance monitoring helped optimize reach and cost-efficiency.