BSBA Major in Marketing Management
Lyceum of the Philippines University - Batangas
Detail-oriented professional with experience in handling digital marketing and other marketing platforms to reach more market. Aiming to leverage my skills as a passionate Marketing while I work towards advancing the company’s goals.
Lyceum of the Philippines University - Batangas
● Ensuring that all marketing collaterals and store displays are well executed.
● Visiting of retails stores regularly to ensure proper stock levels and compliance of marketing collaterals
● Assisting the Sales and Marketing Manager in the generation of sales from retail store buyers.
● Developing and implementing merchandising strategies to optimize sales in stores.
● Organizing the shelf, setting up displays and setting up price and promotional signs.
● Coordinating of orders and delivery with the Supply Chain and Warehouse and performing stockouts.
● Developing everything for products that customers see on the retail shelf along with marketing or informational materials and retail displays in coordination with retail stores.
● Ensuring that shelves are clean and are fully stocked with correct products.
● Ensuring proper merchandising of products and maintenance of store displays.
● Maintaining relationships with important clients by making regular communications, understanding their needs and anticipating new marketing and sales opportunities
● Building relationships with vendors.
● Preparing and manning of pop-up bazaar booths, special events, photoshoots, and other field works.
● Brainstorming and implementing brand initiatives, plans and concepts to drive business growth and opportunities, including liaising and negotiating with vendors and third-party suppliers.
● Preparing the forecasts and plans for sales targets in coordination with the President.
● Making sales pitch and calls to open new key accounts in retail trade and corporate sales.
● Servicing the needs of the key accounts and corporate sales.
● Collaborating with IT and relevant agencies to develop and execute online sales and communication activities through various platforms, social media and SEO
● Assisting with product development, packaging requirements, pricing and new product launches and exploring new business opportunities
● Supporting in updating of website and other e-commerce sites (Shopee, Lazada and Retail Partner Online Marketplace)
● Supporting in creating and engaging advertisements, emails and promotional literature.
● Overseeing and responding to customer inquiries in social media accounts (Facebook Page, Instagram, and E-commerce sites)
● Managing and monitoring Marketing Budget effectively.
● Monitoring of product distribution channels and consumer reactions.
● Monitoring of market trends, consumer behavior, and competitor activity.
● Composing and posting content on the website and social media accounts (Facebook, Instagram, Twitter, YouTube, LinkedIn, and Viber)
● Guiding the marketing team in the creation of graphics and videos for postings
● Collating all transactions data and analyzing the trend
● Tracking the number of application downloads thru Apple Store Connect and Google Play Console
● Preparing of Management Committee presentation for the Marketing Department
● Proposing and managing the marketing budget for such activities
● Overseeing providing the Marketing Support for the Sales Team in targeting the quota
● Screening of sponsorship opportunities
● Undertaking the creation of proposal presentations for potential partnership
● Connecting with third-party suppliers for the requirements of projects and giveaways
● Partaking in organizing promotional events, traditional or digital campaigns
● Processing the DTI filing of promotions
● Led the on-ground activation of the QR Ph mandated by the BSP
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
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