Bachelor of Science in Business Administration Major in Management
Polytechnic University of the Philippines
I'm a dedicated professional with a Bachelor's degree in Business Administration Major in Management from Polytechnic University of the Philippines. With over 13 years of experience in the corporate realm, primarily in Marketing and Merchandising, I bring a wealth of expertise and a strong work ethic to the table.
I thrive in dynamic environments and have successfully navigated various roles within Marketing and Merchandising departments, honing my skills in production, budget, strategy, execution, and team leadership in SM.
I specialize in social media management, overseeing content production from photoshoots to digital assets, managing platforms, and engaging with customers as a Community Manager. I handle Facebook Ads, targeting the right market to maximize brand reach and sales. Additionally, I track performance and provide monthly reports for data-driven strategy improvements.
Additionally, my two-year stint in Operations within a hybrid setup in Masanting has equipped me with invaluable time management skills and a keen sense of work-life balance, allowing me to efficiently manage both professional responsibilities and family commitments.
Known for my unwavering dedication and persistence, I approach tasks with enthusiasm and a commitment to excellence. My ability to multitask, coupled with a proactive attitude towards learning, enables me to adapt quickly to evolving work guidelines and contribute effectively to organizational goals.
I firmly believe in continuous self-improvement and am always eager to expand my knowledge base to better serve as an asset to any team or company. For me, the journey of work is fueled by perseverance, passion, and a genuine love for what I do, making me a resourceful and productive contributor in any professional setting.
Polytechnic University of the Philippines
-Oversees social media management, Facebook Ads, content production, and community engagement while handling end-to-end photoshoot production for digital and promotional content. This role ensures brand consistency across all marketing efforts.
Key Responsibilities:
• Manage social media platforms, content strategy, and engagement.
• Oversee Facebook Ads, including campaign setup, targeting, and performance tracking.
• Act as Community Manager, responding to social media inquiries and engaging with followers.
• Plan and execute photoshoots, handling logistics, creative direction, and production.
• Work with photographers, stylists, and designers to create brand-aligned visuals.
• Develop marketing materials, including videos, lookbooks, and digital assets.
• Collaborate with teams to align marketing efforts with seasonal collections.
Qualifications:
• Experience in social media management, FB Ads, and community engagement.
• Strong background in fashion photoshoot planning & execution.
• Knowledge of digital marketing and branding strategies.
• Excellent project management and communication skills.
• Supervise and manage a team responsible for various tasks, such as production, order
processing, and inventory management.
• Coordinate with international suppliers to restock inventory as needed and manage re-
ordering processes.
• Maintain a high level of customer satisfaction by promptly addressing inquiries, concerns, and
issues related purchases.
• Responsible for coordinating team schedules to align seamlessly with production timeline and
client deadlines.
• Oversee the generation of monthly revenue reports and develop client data codes for effective
monitoring
• Conduct quality control assessments throughout each production cycle to uphold standards
of excellence.
• Budget Management: Managing the merchandising budget to ensure efficient use of
resources.
• Sales Analysis: Analyzing sales data and market trends to make informed decisions about
product assortment and pricing.
• Vendor Relations: Negotiating with suppliers and managing relationships to secure favorable
terms and products.
• Team Supervision: Leading and supervising a team of marketing professionals.
• Social Media Management: Managing and growing the company's presence on various social
media platforms, creating content, and engaging with the audience.
• Digital Advertising: Planning and executing online advertising campaigns, including pay-per-
click (PPC) advertising, display ads, and social media ads.
Responsible for recording and maintaining a company's daily financial transactions
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Search the Internet for information on a wide variety of topics.
Promote companies' products and services by developing copy for websites, social media, marketing materials.