Email Marketing
Created a Business Client Persona featuring a detailed client description, outlining the services offered and identifying the target audience. The persona includes a clear call-to-action designed to engage potential clients and encourage conversion.
- Created a 3-part cold email sequence with Calendly links—warm intro, friendly follow-up, and a soft final CTA to re-engage leads.
- Conducted lead research by identifying 10 potential prospects through LinkedIn and Google searches, targeting profiles relevant to the audience niche. Compiled the findings into a Google Sheet with columns for name, email, profile links, and notes highlighting business type and location.
- Simulated an email campaign by installing Mailtrack for Gmail, composing and sending test emails, and monitoring engagement through Mailtrack’s tracking indicators (✔✔). Captured screenshots highlighting active tracking, email delivery confirmation, and open status to document the sequence effectively.
* Email Draft with mailtrack enabled
* Sent Folder with Email Opened
* Mailtrack Dashboard showing read status
* Included the Calendly booking with discovery call
