• Created a Business Client Persona featuring a detailed client description, outlining the services offered and identifying the target audience. The persona includes a clear call-to-action designed to engage potential clients and encourage conversion.

• Created a 3-part cold email sequence with Calendly links—warm intro, friendly follow-up, and a soft final CTA to re-engage leads.

• Conducted lead research by identifying 10 potential prospects through LinkedIn and Google searches, targeting profiles relevant to the audience niche. Compiled the findings into a Google Sheet with columns for name, email, profile links, and notes highlighting business type and location.

• Simulated an email campaign by installing Mailtrack for Gmail, composing and sending test emails, and monitoring engagement through Mailtrack’s tracking indicators (✔✔). Captured screenshots highlighting active tracking, email delivery confirmation, and open status to document the sequence effectively.

Email Draft with mailtrack enabled

Sent Folder with Email Opened

Mailtrack Dashboard showing read status

Included the Calendly bookign with discovery call