I use a data-driven approach to PPC management: analyzing search term reports weekly, adjusting bids and keywords for maximum ROI, testing ad creatives, and optimizing backend keywords to improve relevance and conversions.

Core Skills:

• Campaign setup and structure for Amazon Sponsored Products and Brands

• Keyword research (broad, phrase, and exact match)

• Negative keyword strategy to reduce wasted spend

• Bid adjustments and budget management

• Performance monitoring and optimization

• Tools: Helium 10, Amazon Bulk Sheets, SAS, Excel

Results Achieved:

• Increased sales for a dietary supplement product by 40% while reducing ACOS by 25% through strategic keyword targeting and bid optimization

• Improved visibility and clicks for tallow cream campaigns by implementing negative keywords and refining ad placements

• Optimized campaign structure for multiple product SKUs, resulting in higher ROAS and better overall profitability