Bachelor of Arts in Communication Arts
University of the East - Manila
Develops, creates, implements, and manages strategic and tactical Google Ads & Facebook campaigns to drive engagement, traffic, and sales. Bringing a solid history of success in boosting program operations efficiency, conversion rates, and performance. With extensive 15- year experience in the Business Process Outsourcing (BPO) industry specializing in Digital Marketing, Social Media Management, Account Management, Business Development, Sales Cycle Management, Customer Relations Management, and Technical Support.
University of the East - Manila
- Worked closely with partners/clients (advertisers & agencies) in the onboarding and
fulfillment of Google Ads PPC campaigns.
- Planned, created, implemented, and managed over 200 Google Ads PPC campaigns in a
span of 36 months across a range of business verticals/industries.
- Adjusted and optimized marketing campaigns’ ad copies, keywords, and landing pages to
meet the changing markets and competitive conditions in order to maximize results and ROI.
- Generated weekly and monthly reports for all major metrics, goals tracking, revenue
tracking, and other paid search initiatives.
- Suggested, initiated, and launched new paid search campaigns, ad groups, and accounts
and help in the creation of new paid search marketing initiatives based on the client’s
advertising/marketing goals.
- Maintained effective communication with clients and partners through phone calls, emails,
and virtual meetings to provide them weekly and monthly updates on campaign performance
and progress.
- Implemented creative ways to improve our clients’ relationships, tailored and shared
performance-enhancing suggestions, and up-sell or promote other Google Ads strategies.
- Account management of clients, relationship building, and business development.
- Communicated with team and management on project development, timelines, and results.
- Recognized customers’ business challenges by providing
business and technical knowledge on AT&T’s complex services
from pre-sales to post-sales activities to ensure customer
satisfaction.
- Guided clients on how AT&T’s existing services contribute to their
business growth by helping them develop a solution that includes
designing their telecommunications architecture to solve their
needs.
- Established business cases and help the customer choose the
appropriate solutions.
- Drafted agreements/contracts with pricing, service commitments,
and technical specifications.
- Processed sales for AT&T Dedicated Internet, Security products,
Wireline/POTS, Mobility, Direct TV, Microsoft O365, and Uverse
Business Fiber Internet and ensure monthly sales targets are met.
- Responsible for all communication, conflict resolution, and
compliance with client deliverables. Liaise between customers and
various AT&T LOBs such as order writers, engineers, and
provisioning team to ensure orders are fulfilled timely while issues
-Guided clients on how AT&T’s existing services
contribute to their business growth by helping them develop a
solution that includes designing their telecommunications
architecture to solve their needs.
- Established business cases and help the customer choose the
appropriate solutions.
- Drafted agreements/contracts with pricing, service commitments,
and technical specifications.
- Processed sales for AT&T Dedicated Internet, Security products,
Wireline/POTS, Mobility, Direct TV, Microsoft O365, and Uverse
Business Fiber Internet and ensure monthly sales targets are met.
- Responsible for all communication, conflict resolution, and
compliance with client deliverables. Liaise between customers and
various AT&T LOBs such as order writers, engineers, and
provisioning team to ensure orders are fulfilled timely while issues
between the clients and AT&T are dealt with efficiently.
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Search the Internet for information on a wide variety of topics.
Promote companies' products and services by developing copy for websites, social media, marketing materials.