2006
Bachelor of Science in Information and Technoloy
Nueva Ecija University of Science & Technology
Dedicated and Multi-Skilled Virtual Assistant | Helping Businesses Stay Organized and Efficient
Hi, I'm Geraldine, a proud mom to a beautiful 8-year-old daughter. I’m a flexible, optimistic individual who’s always ready to learn, grow, and embrace new challenges.
Recently, I completed a Virtual Assistant training program, which opened my eyes to the many exciting opportunities in this field. I'm now eager to support entrepreneurs and business owners with dedication, professionalism, and heart.
I hold a Bachelor of Science in Information Technology from the Nueva Ecija University of Science and Technology (Class of 2006). My IT background has equipped me with strong skills in organization, computer literacy, and problem-solving. I’ve always had a passion for digital tools and systems, which makes me confident in adapting to today’s evolving tech landscape.
Professionally, I bring a diverse corporate background, including roles such as:
* Business Development Manager in a distribution company
* Marketing Manager in Ecommerce Company
* Assistant Buyer for five years, with hands-on experience in brand management and retail buying
* Department Manager & Senior Sales Staff at Babyshop
* Early career experience as a Salesperson, Money Sorter, Customer Service Representative, and Cashier
These experiences—from front-line service to strategic management—have shaped me into a highly organized, adaptable, and resourceful professional, ready to thrive as a Virtual Assistant.
Areas of Expertise
Tools, platforms, and abilities I use to keep your business organized, efficient, and thriving.
Microsoft Excel (Formulas, Pivot Tables, Dashboards, Forecasting)
Data Analysis & Reporting
System Automation
PowerPoint Presentation Design
Sales Coordination
KDP & Etsy Product Listing
Forecasting & Planning
Customer Service
SEO (Basic – Etsy, Amazon)
Market Research
Email & Client Communication
Social Media Management
Graphic Designer
Data Entry
Content Creator
Certificates
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Professional Experience
A journey of roles, responsibilities, and results that shaped my expertise.
2020
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2025
Mummazone Medical Equipment & Trading Equipment LLC
(Business Development Manager)
Develop a growth strategy focused on financial gain and client satisfaction, ensuring alignment with company objectives.
Conduct in-depth research to identify emerging markets, customer needs, and competitive opportunities.
Actively promote the company’s products and services by addressing client objectives and anticipating market trends.
Collaborate with sales, design, and marketing teams to meet targets, such as sales goals and profit objectives
Build and nurture long-term relationships with both new and existing customers, maintaining a strong client network.
Currently Managing the key accounts, including Carrefour, Union Coop, and other high-profile clients.
Initiate contact with potential clients to establish rapport, schedule meetings, and present proposals tailored to their needs.
Lead the creation of brand presentations, company profiles, and launch plans, ensuring effective brand communication.
Create master files for all brands and products to ensure each client’s specific requirements are met.
Organize and maintain a calendar visit schedule for merchandisers and promoters to ensure seamless operations.
Analyze potential brands and assess their market fit, recommending strategies for onboarding or declining based on the UAE market
Doing a costing and pricing strategies, ensuring competitiveness and profitability in alignment with market trends.
Develop discount files for both online and offline clients to enhance customer loyalty and drive sales.
Oversee inventory management, including stock ordering, forecasting, replenishment, and client order confirmations.
Operate dashboards for platforms like Mumzworld and FirstCry, managing orders and stock updates efficiently.
Design and implement merchandising and planogram layouts for retail stores, ensuring optimal product visibility.
Create detailed Excel templates for store visits, market analyses, and performance reports to inform strategic decisions.
Plan and execute events and sales strategies to boost online product awareness and maximize sales through platforms such as FirstCry, Mumzworld, Amazon, and Noon.
Mummazone.com & Onefamshop.com
Generate new client and business relationships to ensure new business and projects are identified.
Develop a growth strategy focused both on financial gain and customer satisfaction.
Promote the company’s products/services addressing or predicting clients’ objectives.
Content writing and uploading products on the website
Creating an Event and sales & Strategy to ensure the sales of website products as well as product
awareness
Handling stocks Inventory for own product as well as back-to-back suppliers.
Finding a new brand/product to be sold on the website.
Collaborating with other businesses to achieve company goals as well as to give customer satisfaction
Ensured to keep all documents safe and organized.
Track customer orders, daily/monthly sales, and traffic from the website.
Trained staff for uploading products/updating inventory and overall duties and responsibilities
2019
-
2020
Blush and Bloom – Garment Trading LLC
(Business Development Manager - Ecommerce)
Generate new client and business relationships to ensure new business and projects are identified.
Develop a growth strategy focused both on financial gain and customer satisfaction.
Promote the company’s products/services addressing or predicting clients’ objectives.
Content writing and uploading products on the website
Handling stocks Inventory for own product as well as back-to-back suppliers.
Finding a new brand/product to be sold on the website.
Collaborating with other businesses to achieve company goals as well as to give customer satisfaction
Ensured to keep all documents safe and organized.
Creating a Newsletter for business.
Preparing/Packing customer order
Track customer orders, daily/monthly sales, and traffic from the website.
Going for the market event to promote the website/collaborate with other businesses & make sales as well.
Trained staff for uploading products/updating inventory and overall duties and responsibilities
2019
-
2019
Napius – Al Kinara FZE
(Marketing and Sales Manager)
Promoting the company's existing brands and introducing new products to the market.
Researching and developing marketing opportunities and plans, understanding consumer requirements and identifying market trends.
Gathering, investigating, and summarizing market data and trends to draft reports.
Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities
Finding and meeting new clients for brand/product introduction and making presentations based on the client’s requirement. Ensuring that MOMs are sent every meeting attended.
Making a costing sheet for a client.
2012
-
2019
Babyshop LLC UAE (LANDMARK GROUP)
(Asst. Stock Merchandiser/ Department Manager / Buyer)
Planning product ranges and preparing stocks plans in conjunction with buyer
Liaising with buyers, planers, visual merchandiser and stores.
Maintaining a comprehensive library of appropriate data.
Working closely with visual merchandiser and department head to decide how well the displayed to maximize customer interest and sales.
Producing layout plans for stores.
Generating and making report using ORACLE database, ER and Microsoft Excel.
Forecasting profit and sales and optimizing the sales volume and profitability of designated product areas.
Monitoring slow seller product and do the appropriate action to sell it; such as reducing the price or set promotions as necessary.
Gathering information on customer’s reactions to products.
Analyzing previous season’s sales and reporting on the current season’s lines.
Week-wise analyzation for each department, class level or even item wise level to ensure that the sale is on track.
Allocation, Distribution & preparing inter store transfer based on stocks, performance & stores.
Making/Providing Cam sheet for Online shoppers.
Handling and managing fifty stores. Training and supervising the staff.
2008
-
2012
Babyshop LLC UAE (LANDMARK GROUP)
(Department Head – Infant Department)
Handling and train staff in all aspect, to ensure that they have a full understanding of the company in terms of rules, regulation, goals and priorities.
Minimizing the old stocks and keeping records of the product sale movements and monitoring the customer’s response on the product.
Regular Change of Merchandising and maintaining high standards of visual appearance throughout the store.
Sale Analysis on Day wise and Month wise basis
Approach and convince customers on product benefits. Ensure customer’s satisfaction in every aspect.
Communicate w/the different branch/people regarding the business.
Doing admin works.
Petty cash – income and expenses of the company
Master roll – Attendance of all the employee
Filling and organize the entire document in the shop. Sending and receiving e-mail, fax and call.
2007
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2008
Metrobank Corporation
(Money Sorter /Admin Staff)
Receiving money from different branch and count it manually & through the use of money counter.
Checking w/c is genuine money or not. Segregating money by its texture.
Distributing money/document in a designating area
Ensure that everything details are logged/recorded
Assisting the supervisor for system work.
2007
-
2007
SM Mart Incorporated
(Customer Service Assistant / Cashier)
Give the customer satisfaction
Handle customer complains
Inventory and stock-keeping activities.
Responsible for preparing reports like the summary of sales, etc.
Selling prepaid cards, internet cards, gaming cards, and Mass cards.
Giving information to those customers who want to know all about the store and the merchandise.
2007
-
2007
Ever Plaza Incorporated
(Cashier)
Check cash beginning and ending balances.
Handling daily sales in terms of payment in cash and card transactions.
Responsible for depositing and requesting bills.
Must know the price of each item, especially markdown.
Check the daily sales against cash/card invoices.
Responsible for preparing reports like the summary of sales, etc
Virtual Assistant Services Tailored to Your Needs
Reliable support in admin tasks, data management, bookkeeping, content creation, and more — so you can focus on growing your business.
Online Bookkepping
Billing, invoicing, payables, and bookkeeping services for smooth financial tracking
Executive Virtual Assistant
Email/calendar mgmt, invoicing, reports, Canva/Excel tasks, admin support via Trello, Google, & more
Medical Virtual Assitant
Appointment scheduling, patient record management, billing support, insurance follow-up, and medical transcription.
Social Media Management
Content planning, posting, engagement, analytics, and growth strategies for Instagram, Youtube, and Facebook.
Data Specialist
Fast and accurate data entry, Excel/Google Sheets, CRM updates, form filling, and database management.
Content Creation
Creating engaging social media content, YouTube scripts, Canva designs, reels, and brand-aligned visuals.