Hey I am Geraldine

Your Strategic Partner Behind Screens

Hi! I’m a multi-skilled Virtual Assistant with a strong focus on bookkeeping, admin support, and back-office operations. I help businesses stay financially organized, improve daily workflows, and operate efficiently.

I specialize in supporting finance-related tasks such as bank reconciliation, invoicing, payroll assistance, budget tracking, and financial reporting using cloud-based tools like QuickBooks and Xero. My goal is to ensure clean, compliant, and easy-to-understand financial data that supports better decision-making.

I also provide reliable administrative support, from managing calendars and inboxes to organizing records, coordinating clients, and supporting daily operations. I’m detail-oriented, solution-focused, and efficient at streamlining systems and communications.

I’m well-versed in Lead Generation, Email Marketing, SEO, and CRM tools, allowing me to provide well-rounded support that goes beyond bookkeeping. By combining financial expertise with digital skills, I help businesses streamline operations, boost visibility, and drive sustainable growth.

If you're aiming to save time, stay financially organized, and grow with confidence, I’m here to support your goals with precision and care.

Geraldine F. Gacuya
General Santos City, Philippines
Freelancer
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My Skills and Competencies

Financial Precision Meets Digital Efficiency
Content Creation & Scheduling
Bookkeeping using Quickbooks and XERO
Administrative Support (Email, Scheduling, Documents)
Transaction Recording & Data Entry
Email Marketing & List Management
Lead Generation & Sales Support
Social Media Management
Invoice Processing & Expense Tracking

Certificates

Professional Experience

A solid track record of delivering reliable financial and admin support.
  • EXPERIENCE
  • EDUCATION
2025
Bookkeeping In-Depth Using XERO

Completed comprehensive training in Xero Accounting Software, covering end-to-end bookkeeping processes and financial management tasks. Gained hands-on experience managing real-life scenarios and business accounts using Xero’s core features.

✅ Key Learnings:
Setting up and customizing Xero for different business types
Recording and categorizing income, expenses, and bank transactions
Creating and sending invoices, bills, and credit notes
Reconciling bank and credit card accounts with accuracy
Managing payroll, inventory, and fixed assets
Generating key reports: Profit & Loss, Balance Sheet, Cash Flow
Using automation features and bank rules to improve workflow
Ensuring compliance with local tax laws and regulatory standards

2025
Bookkeeping In-Depth Using Quickbooks

Completed a comprehensive training in Bookkeeping using QuickBooks, designed to build in-depth knowledge of financial recordkeeping in a digital environment. The course covered essential bookkeeping functions such as chart of accounts setup, bank reconciliation, invoicing, expense tracking, payroll processing, financial reporting, and account categorization. Hands-on practice with QuickBooks Online equipped me to accurately manage business finances, maintain organized records, and generate reports for better decision-making and compliance.

2025
Lead Generation & Email Marketing Training Course

Completed focused training in Lead Generation and Email Marketing through ProVA. The program equipped me with hands-on skills in building targeted lead lists, creating outreach strategies, crafting compelling email content, and using CRM tools to manage and nurture client relationships. This training sharpened my ability to support business growth through smart, data-driven marketing tactics.

2024
Masterclass Virtual Assistant Training Course

Completed an in-depth training program designed to equip aspiring virtual assistants with real-world skills for remote work. The course covered a broad range of essential services including administrative support, calendar and email management, client communication, file organization, data entry, and productivity tools. It also introduced foundational knowledge in areas like social media handling, customer service, and basic online business operations, preparing me to confidently support entrepreneurs and business owners in a virtual setup.

2025
Medical Virtual Assistant Training Course

Completed specialized training as a Medical Virtual Assistant, focused on supporting healthcare professionals with both administrative and clinical tasks in a virtual setting. The course covered key areas such as appointment scheduling, patient data entry, medical transcription, insurance verification, EMR/EHR management, and HIPAA compliance. This training prepared me to assist medical practices with accuracy, confidentiality, and efficiency, ensuring smooth day-to-day operations in a remote healthcare environment.

Cum Laude - 2017
Bachelor of Science in Hotel & Restaurant Management

STI College Gensan

2025 - 2025
DigitalBytes Financial Consultancy Services
(Bookkeeping Using XERO)

- Maintained and organized financial records using Xero software.
- Accurately recorded daily transactions across multiple accounts.
- Reconciled bank and credit card statements on a monthly basis.
- Managed Accounts Payable (bills) and Accounts Receivable (invoices).
- Generated financial reports including P&L and Balance Sheet.
- Ensured timely payroll entries and compliance with local standards.
- Created rules and automation to streamline bookkeeping tasks.
- Prepared financial data for tax filing and audits.
- Monitored cash flow and provided regular financial insights.
- Customized chart of accounts and reports to suit business needs.

2025 - 2025
DigitalBytes Financial Consultancy Services
(Bookkeeping using Quickbooks)

- Maintained accurate financial records using QuickBooks Online/Desktop.
- Recorded and categorized transactions across multiple accounts.
- Reconciled bank and credit card statements monthly.
- Managed Accounts Payable and Accounts Receivable efficiently.
- Prepared financial reports such as P&L and Balance Sheets.
- Tracked inventory purchases and cost of goods sold.
- Ensured timely payments and invoicing for clients and vendors.
- Supported tax preparation with accurate and organized reports.
- Created and maintained custom chart of accounts.
- Monitored cash flow and provided budget overviews to management.

2025 - 2025
Lead Connects
(Lead Generation Specialist)

During my lead generation internship, I contributed to the full marketing cycle
from designing visual assets to building and executing outreach campaigns. I worked with the team to create engaging content, manage leads, and implement tools that supported business growth.

My main responsibilities included:
- Conducted lead generation and tracking through LinkedIn, Facebook, and Instagram
- Tracked and organized lead data using Google Sheets for better visibility and collaboration
- Maintained and updated contact records through CRM tools
- Designed opt-in boxes and landing pages to support lead capture and email list growth
- Created and sent a complete email marketing campaign using Mailchimp, including design, copywriting, and scheduling
- Designed graphics and visual assets for email campaigns and social media posts
- Supported project timelines and deliverables through basic project management tools
- Used SalesQL and Apollo.io to identify high-quality leads and improve conversion rates

2023 - 2023
Surge Freelancing Marketplace
(Masterclass Virtual Assistant)

Key Responsibilities:
- Wrote SEO-optimized blog articles to boost online visibility and web traffic
- Managed and scheduled content across various social media platforms
- Created graphic designs for social media, including carousel posts, single-image layouts, and promotional materials using Canva
- Assisted in email marketing campaigns, including drafting newsletters and managing mailing lists
- Performed lead generation tasks such as sourcing potential clients via LinkedIn, email lists, and online directories
- Transcribed audio and video content into accurate written documents
- Provided administrative support including email management, calendar scheduling, and data entry
- Assisted in creating reports and maintaining digital records
- Handled basic customer service through email and chat channels
- Participated in content planning and maintained consistent communication with the team

2018 - 2023
Rebisco Corporation
(Sales Supervisor)

Key Responsibilities:
- Supervise and support a team of sales staff in meeting individual and team sales goals
- Monitor and analyze sales performance reports to identify trends and opportunities
- Coordinate with key accounts, distributors, and clients to ensure consistent order flow and customer - satisfaction
- Oversee the order processing cycle from customer request to product delivery, using SAP
- Conduct regular team meetings, performance evaluations, and sales coaching
- Handle customer concerns and escalations, ensuring timely resolution
- Collaborate with marketing and logistics teams to implement promotional activities and ensure stock availability
- Prepare and present monthly and quarterly sales reports to management
- Train new sales staff and provide continuous process improvement suggestions

2017 - 2018
Venue 88 Hotel & Resort
(Sales Executive)

As a Sales Executive, I played a key role in driving revenue and building lasting client relationships for Venue 88 Hotel & Resort. My focus was on promoting the hotel’s rooms and event services while ensuring clients received personalized attention throughout their experience.

Some of my main responsibilities included:

- Promoted and sold hotel rooms, event packages, and banquet services to individual and corporate clients
- Built and nurtured strong client relationships to encourage repeat business and positive referrals
- Conducted site tours and delivered presentations to potential customers to showcase the property’s offerings
- Collaborated closely with the events and operations team to ensure smooth and successful execution of functions
- Consistently met or exceeded monthly sales targets and prepared detailed sales reports for management
- Participated in marketing campaigns and community events to generate new leads and expand the client base
- Addressed client inquiries with personalized recommendations tailored to their specific needs and budget

2024 - 2025
Casa Co‑Host
(Reservation Coordinator)

In this role I was responsible for overseeing the entire reservation process across multiple platforms to ensure a smooth and seamless experience for both guests and property owners.

Below are some of the key tasks I handled:

- Managed all incoming booking requests across Airbnb, Vrbo, Booking.com, and other platforms to maximize occupancy
- Coordinated calendars carefully to prevent double bookings and ensure smooth scheduling
- Sent confirmation emails, pre-arrival details, and check-in instructions to guests for a seamless experience
- Handled guest inquiries promptly and modified reservations according to availability and company policies
- Kept reservation logs and occupancy reports accurate and up to date
- Applied discounts, customized pricing, and blocked off dates as needed to optimize revenue
- Worked closely with cleaning and maintenance teams to align schedules with guest check-ins and check-outs
- Monitored cancellations, refunds, and rebookings to ensure compliance with company policies
- Maintained 100% accuracy in booking information and calendar synchronization across all platforms
- Assisted with resolving escalated issues like overbookings or scheduling conflicts to maintain guest satisfaction

2023 - 0000
Air Concierge Inc.
(Administrative Support)

I worked closely with a team managing rental properties across the West Coast, providing day-to-day operational and administrative support to ensure guests had a seamless experience and hosts had peace of mind.

- Managed daily guest communications., from inquiries and booking confirmations to check-in support and post-stay reviews
- Updated Airbnb listings, property descriptions, availability calendars, and pricing
- Coordinated turnovers by syncing cleaning schedules between guest bookings
- Maintained digital check-in guides, house manuals, and guest records in cloud storage
- Tracked and organized task lists related to property upkeep and guest satisfaction
- Assisted in inbox management, document formatting, and internal communications
- Prepared weekly occupancy and income reports for property owners
- Responded to guest reviews and helped maintain a strong rating for each listing

What I Can Do for You

Accurate. Organized And Always On Time. THAT'S MY PROMISE!
General Virtual Assistance

Expert VA support: inbox, data, research, scheduling & docs. Fast learner, trained to match your work style!

Lead Generation

Perform daily lead research, list building, and data entry to support sales and outreach efforts.

Social Media Management

Plan, schedule, and post engaging content across TikTok, Facebook, and Instagram using content calendars.

Administrative Support

Organize digital files, track tasks, and assist in daily business operations.

Data Entry

Provide clean and organized data encoding for reports, records, and admin tasks.

Bookkeeping using Quickbooks and XERO

Maintain up-to-date financial records and generate monthly reports through QuickBooks & XERO.

Reviews and Recognition

Authentic feedback from people I've helped with dedication and precision.
Author

Frederick Destajo

Working with Geraldine gave me the clarity I needed when assessing new business markets and tracking regional money flow. She helped me gather detailed, well-organized data on industry trends and economic movements that influenced our strategic decisions. Her research support saved me hours of work, and the way she presented insights., concise, accurate, and timely, made it easier for me to evaluate risk and spot potential opportunities. She’s sharp, dependable, and understands exactly what decision makers need.

Source: https://www.linkedin.com/in/geraldinegacuya/

Author

Danielle Delos Santos

Hi, I hope you’re doing well.

I wanted to share some thoughts on your recent work. The landing pages look great! The opt-in pages also followed the correct sizing—I like the design you've made; it's simple and neat. Excellent work on the Airtable task, no revisions are needed!

Everything was sourced and entered correctly. Your consistency and accuracy are truly impressive. Your attention to detail is a real asset to the team.

Thank you for your hard work, Geraldine!

Author

Jhon Jhon Halamanan

Your work is very clean and truly one of the best I’ve seen. No questions needed, it’s all spot on. Keep up the great work!


Project Portfolio

I’d love for you to see more! Click here to explore the rest of my portfolio.

Let's work together !

I am available for freelance projects.
Hire Me

Get in Touch
Have questions or ready to work together? I’d love to hear from you.

Address :
General Santos City,
Philippines


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