Bachelor of Arts in English
Nueva Vizcaya State University
With nearly nine years of experience as an English as a Second Language (ESL) teacher, I have had the privilege of educating students across European and Asian countries, helping them master the English language for academic, professional, and personal growth. My teaching approach focuses on immersive learning, interactive methodologies, and personalized instruction to cater to diverse linguistic backgrounds.
In addition to my expertise in education, I have been a Social Media Manager for five years of my own business pages on Facebook and Instagram, specializing in content creation, branding, audience engagement, and digital marketing strategies. My work involves optimizing social media platforms to enhance brand visibility, increase engagement, and drive organic growth. I also got the experience of marketing my products through Shopee and Tiktok platforms which I was able to maximize my sales and improve my e-commerce strategy.
My dual career in education and digital marketing has allowed me to develop strong communication, analytical, and creative skills, making me a versatile professional capable of adapting to various industries. Whether in the classroom or the digital space, my goal remains the same: to connect, engage, and inspire audiences with impactful content and meaningful interactions.
Nueva Vizcaya State University
The Hoarder's Shop https://www.facebook.com/thehoardersshop/ (2.9K followers)
The Hoarder's Shoppe https://www.instagram.com/thehoardersshoppe/ (1.4K followers)
- Planned, created, and published high-quality, engaging content such as text, images, videos, etc, for some social media platforms, including Facebook, Instagram, TikTok, etc.
- Managed a content calendar and were able to respond to client's inquiries at the right pace.
Gen Gen: https://www.facebook.com/GenGenGala (3.4K followers)
- Stay updated on social media trends, platform algorithm changes, and viral content.
- Respond to comments, messages, and inquiries to foster audience engagement.
- Develop and implement social media strategies tailored for entertainment and travel audiences.
One Pares https://www.facebook.com/oneparesaritao/ - (500+ followers)
- Developed a comprehensive social media strategy aligned with the goals and target audience.
- Designed and executed social media campaigns, including paid advertising and giveaways.
- Monitored and engaged with the online community by responding to comments and messages.
- Adaptability to work with diverse age groups and cultural backgrounds globally, mostly in countries in Europe such as Poland, Italy, Romania, Russia, Turkey, Spain, etc.
- Proficiency in using educational technology and online teaching platforms that the company provided.
- Utilized various teaching methods, resources, and technologies to enhance learning.
- Developed and implemented engaging feedback and lesson memos tailored to students' proficiency levels and learning needs.
- Contributed to the growth and academic excellence of the company.
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Develop a content calendar to schedule posts or videos. Edit and optimize content for specific platforms.
Create custom audiences. Structure campaigns with appropriate ad sets and targeting.

I highly recommend Geneva Claire Serrada as a General Virtual Assistant. Throughout her training, she has consistently demonstrated dedication and adaptability. What sets her apart is her attention to detail and eagerness to learn. I do not doubt that Geneva will excel as a Virtual Assistant, bringing efficiency and professionalism to any project she takes on.
— Dhamielyn A. Sarno
Professional VA Trainer | PRO VA Philippines