2016
Bachelor of Science in Naval Architecture and Marine Engineering
University of Cebu – Main Campus
More Info About Me
I'm Gene Barcenas, a full-time freelance media buyer, crafting kick-ass ads, and specialising in Facebook, Instagram & Pinterest advertising.
I help brands move forward & laser-focus on online growth via building digital footprints across Facebook, Instagram & Pinterest advertising. Strive to drive meaningful connections through marketing, while connecting people to brands that matter.
Honing & upskilling are what I always strive for. Learn – Unlearn – Relearn. Digital marketing is a field where constant changes occur, and to be in line is to continuously learn, unlearn & relearn with it.
My Skills and Competencies
Social Media Management
SEO Specialist
Data Entry
Content Creator
Certificates
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My Experience and Education
2022
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2023
Monday Social Co (Advertising Agency)
(Media Buyer (Meta & Pinterest))
As a thriving media buyer, I conduct marketing research and analyze data to identify target audiences for clients in industries such as Furniture & Homewares, Women's Clothing & Fashion, Food & Restaurants, and Scented Candles. Using this research, I optimize campaign performance through bid adjustments, creative testing, and budget allocation, ensuring that brands receive the best possible return on investment. I collaborate with internal teams to develop compelling ad copy and visuals that align with each brand's aesthetic and messaging. Additionally, I provide regular reporting and analysis to measure campaign effectiveness, and offer insights and recommendations for future improvements to campaign performance.
2020
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2021
Hybrid Solar Power
(Facebook Media Buyer / Strategist)
As a Facebook media buyer for a solar energy company, I conducted marketing research and analyzed data to identify and reach target audiences with effective advertising campaigns. I optimized campaign performance through bid adjustments, creative testing, and budget allocation. I collaborated with internal teams to develop ad copy and visuals that aligned with the brand's messaging and visually communicated the benefits of solar energy to potential customers. Additionally, I provided regular reporting and analysis to measure campaign effectiveness and offered insights and recommendations for future improvements to campaign performance.
My Services
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Data Entry / Web Researcher
Search the Internet for information on a wide variety of topics.
SEO Specialist
Marketing professionals who use research and analysis to improve a website's ranking on search engines like Google.