EXPERIENCE

2021-2022

JOB DESCRIPTION

• Used social media marketing tools to establish and uphold the brand of the business amidst the height of the pandemic. 

• Carried out market research in order to use social media marketing to get a competitive edge among other companies in the industry.

•Researched social media trends and informed management of changes that are relevant to the company's marketing activities.

• Created content to increase audience engagement and reach.

• Scheduled posts and generated social media analytics insights based on instructions via Sprout Socials. 

•Generated close captions based on approved transcripts and finalized podcast episodes.

•Kept track of user interaction, make suggestions for content improvement and understand hashtags.