2013
Bachelor of Science in Interior Design
De La Salle-College of Saint Benilde
More Info About Me
Resourceful professional with a commitment to a collaborative process, strong communication and digital media skills. Known for exceptional attention to detail and analytical skill with exemplary work ethic. Experienced in leading design projects from start to finish on time, on budget, and with excellent quality.
Jack of all trades!
A versatile Virtual Assistant & Project Manager. Here's what I can do for you:
➤ Social Media Management
∙ Facebook Page Management, Facebook Account Management, Instagram Account Management, LinkedIn Account Management, Pinterest Account Management, Hashtag Research
➤ Graphic Design for Social Media, Content Creation, Video Editing
➤ AI Image Generation
➤ Creative Writing / Content Writing / Copywriting
➤ Consumer Interactions / Community Engagements
➤ Data Entry and Lead Generation
➤ Basic Search Engine Optimization and Keyword Research
➤ Basic Shopify Product Editing, Copywriting, and Listing
➤ Basic Amazon Product Sourcing / Research and Amazon Product Listing
➤ Project Management and Coordination
My Skills and Competencies
Project Management & Coordination
Search Engine Optimization
Amazon Product Sourcing & Listing
Video Editing
Data Entry & Lead Generation
AI Image Generation
Social Media Management
Graphic Design
Content Creation & Writing
Certificates
My Experience and Education
June 2023
-
2024
Madero Films & The High Creative | Digital Marketing Agency | Los Angeles, California
(Marketing Coordinator)
• Managed and optimized multiple social media platforms, driving consistent engagement and follower growth across multiple channels
• Developed and curated engaging, brand-aligned content that resonated with target audiences, increasing interaction and brand awareness
• Fostered meaningful interactions with followers, responding to inquiries, comments, and messages to build a loyal online community and enhance customer relationships
• Designed graphics on Canva and edited Instagram Reels on CapCut, creating visually engaging content to enhance social media presence and brand appeal
• Utilized ChatGPT and Midjourney to create engaging AI images that resonate with the brand’s aesthetic and lifestyle, driving audience interaction and enhancing brand relevance
• Scheduled and managed posts using tools like Later and Meta Business Suite Planner
• Supported e-commerce stores on Shopify by updating product listings, including photos and descriptions, to ensure accurate and appealing product pages
• Conducted market research and competitor analysis, identifying industry trends and insights to inform marketing strategies and improve competitive positioning
• Executed lead generation research using SalesQL, Hunter.io, and Instantly, and managed accurate data entry into databases, supporting efforts to identify and attract new clients for the company
May 2016
-
January 2023
Rockwell Land Corporation | Real Estate Developer
(Assistant Interior Design Manager)
• Assisted the Design Manager in all project requirements
• Officiated weekly Interior Design meetings to provide accurate report of all construction status and concerns
• Reviewed drawings and material specifications from consultants, and drawings and materials from contractors
• Liaised with consultants, suppliers, contractors, and colleagues in other business units
• Reviewed quotations, negotiations, and selection of suitable suppliers and subcontractors for the project
• Coordinated and worked directly with suppliers, subcontractors, and other tradesperson to ensure projects are completed as designed and delivered on site as per construction schedule
• Ensured that all designs produced are aligned with the specifications and design intent of the project by conducting site inspections and punch-listing
July 2022
-
December 2022
MHY | Real Estate Broker | San Francisco, California
(Social Media Manager / Creative Assistant)
• Elevated the client’s digital presence and reinforced relationships with followers by managing a successful redesign and relaunch of social media platforms
• Created an effective and interactive Social Media Content Calendar to plan posts, manage campaigns, review ongoing strategies, and easily obtain client's approvals
• Utilized 'Planner' from Meta Business Suite to level up strategy, efficiently plan ahead and publish across social media platforms
• Assembling recorded raw material into a suitable, finished product for communicating brand's messages on socials
• Established brand identity through graphics that effectively communicates the client's image and business, making it recognizable by their existing and new followers
• Social media management
• Brand identity
• Content creation
• Short-form video editing
• Copywriting
• Engager
• Graphic design
2021
-
2022
The Next Owner | Online Retail Shop
(Social Media Manager / Ads Manager / Graphic Designer)
• Increased brand recognition and generated traffic to social media platforms by developing a defined strategy that complemented the overall business goals
• Social media management
• Social media marketing
• Branding
• Content creation
• Short-form video editing
• Copywriting
• Engager
• Ads management
• Graphic design
2020
-
2022
On Point | Online Retail Shop
(Social Media Manager / Ads Manager / Video Editor)
• Planned a successful design and launch of social media platforms, which enhanced the shop's digital visibility and strengthened consumer interactions
• Increased social media followers from 0 followers to 2,000+ followers in less than a year period, which led to growth in sales
• Social media management
• Social media marketing
• Branding
• Content creation
• Short-form video editing
• Copywriting
• Engager
• Ads management
• Graphic design
March 2015
-
April 2016
Atelier Almario Corp. | Interior Design Firm
(Interior Designer)
• Selected and presented all furniture, furnishings, decorative lighting, and materials for approval of the Principal and the client
• Prepared specification books and working drawings of furniture, furnishings, decorative lighting, and materials
• Assisted in the preparation of presentations, collating and organizing material boards/mood boards
• Overseeing the assigned Interior Design project for a client and ensuring that the design fits within the client’s expectations and requirements
• Interfaced effectively with design team members including contractors and suppliers to resolve issues and discuss ideas
February 2013
-
May 2014
Federal Land Inc. | Real Estate Developer
(Junior Interior Designer)
• Prepared specifications and detailed drawings of furniture, furnishings, fixtures, and equipment
• Prepared purchase requisition of OSM and FF&E
• Monitored site construction to ensure that all trades are working cohesively
• Coordinated and worked closely with the site engineers to make sure all technical
requirements are acceptable and installed accordingly
• Monitored and checked the delivery and quality of the OSM, furniture, furnishings, fixtures, and equipment on site and ensured all suppliers and manufacturers delivers the items per approved design and specifications
• Handled the purchasing, styling, and accessorizing prior to project turn-over
My Services
Graphic Design
Communicating a brand's distinctive story to current and potential customers using typography, images, and colors.
Project Management & Coordination
Leading design projects from start to finish on time, on budget, and with excellent quality.
Video Editing
Assembling recorded raw material into a suitable, finished product for communicating brand's messages on socials.
Social Media Management
Analyzing engagement data, identifying trends in customer interactions, planning digital campaigns to build community.
Data Entry & Lead Generation
Generates new business leads via market research, email campaigns, and social media. Maintains a database of prospects.
Content Creation & Writing
Promotes company's products or services by developing copy for websites, social media, marketing collaterals.
Testimonials
Michael H. Young | Real Estate Broker from San Francisco, California
"Franchesca helped me get my business’s social media strategy planned and launched, I couldn’t have done it without her! Chesca brought her content creation skills to the table and spent time learning new tools and researching trending social media strategies to create an impressive social media feed. I received many compliments from my friends and colleagues on how professional my social media strategy looked. I owe much of this success to Chesca’s work. Throughout the six months we worked together, Chesca was reliable, consistent, and imaginative. She added her creativity in producing and editing entertaining video reels, engaging posts, and finding funny real estate memes that made everyone laugh and smile. Franchesca would be an asset to any social media project. I highly recommend her!!"