My name is Erika Laye Nidoy, and I am a dedicated social media manager from the Philippines with 8 years of experience in the industry. My expertise lies in content creation, campaign strategy, and audience engagement, fueled by a passion for storytelling and digital marketing. I deeply value crafting narratives and developing strategies that drive brand growth, as it allows me to blend creativity with analytical insights.
As a social media manager, I manage a variety of key responsibilities that contribute to a brand’s online success. This includes creating engaging content, developing strategic plans, and engaging with the community to build brand loyalty. Additionally, I track key performance indicators (KPIs) and oversee social media ad campaigns to ensure optimal performance and results.
My choice to specialize in social media management comes from a fascination with the field's dynamic nature and its constant evolution. The ever-changing landscape keeps me engaged and continuously learning, merging creativity with data-driven strategies. This career path is incredibly rewarding, as it enables me to make a significant impact on brand engagement and customer relationships.
I am excited to offer my expertise to enhance your business’s social media presence through targeted strategies and engaging content. My experience has honed my ability to create campaigns that resonate with audiences and deliver measurable success. I look forward to collaborating with you to boost your social media efforts and achieve your business goals.
Don Mariano Marcos Memorial State University Mid-La Union Campus
• Created 100+ posts and reels across social media platforms, boosting engagement by 70%.
• Designed content using Canva and CapCut to promote listings and open houses.
• Managed CRM updates via Follow Up Boss and handled document workflows with Dotloop and BackAgent.
• Composed monthly newsletters via Mailchimp.
• Conducted cold calls and updated calendars and websites with property events and listing statuses.
• Grew Facebook audience from 20K to 129K through consistent content and targeted campaigns.
• Increased organic reach by 70% and improved showroom walk-ins via optimized Facebook Ads.
• Designed sales materials including product catalogs, visuals, and event banners.
• Managed customer leads, scheduled client meetings, and responded to online inquiries.
• Maintained sales tracking reports and updated website listings.
• Processed over 200 monthly disbursements accurately, with zero audit issues, improving finance workflow efficiency.
• Prepared checks, disbursement vouchers, and payment documentation in line with company policies.
• Recorded basic journal entries for operating expenses, vendor payments, and petty cash transactions.
• Verified approvals, expense classifications, and supporting documents prior to processing.
• Filed and organized financial records.
• Conducted outbound telemarketing on investor outreach and lead generation.
• Delivered call scripts and improved objection-handling skills during high-volume campaigns.
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Search the Internet for information on a wide variety of topics.
Promote companies' products and services by developing copy for websites, social media, marketing materials.
