Hey I am Erika Laye

More Info About Me

My name is Erika Laye Nidoy, and I am a dedicated social media manager from the Philippines with 8 years of experience in the industry. My expertise lies in content creation, campaign strategy, and audience engagement, fueled by a passion for storytelling and digital marketing. I deeply value crafting narratives and developing strategies that drive brand growth, as it allows me to blend creativity with analytical insights.

As a social media manager, I manage a variety of key responsibilities that contribute to a brand’s online success. This includes creating engaging content, developing strategic plans, and engaging with the community to build brand loyalty. Additionally, I track key performance indicators (KPIs) and oversee social media ad campaigns to ensure optimal performance and results.

My choice to specialize in social media management comes from a fascination with the field's dynamic nature and its constant evolution. The ever-changing landscape keeps me engaged and continuously learning, merging creativity with data-driven strategies. This career path is incredibly rewarding, as it enables me to make a significant impact on brand engagement and customer relationships.

I am excited to offer my expertise to enhance your business’s social media presence through targeted strategies and engaging content. My experience has honed my ability to create campaigns that resonate with audiences and deliver measurable success. I look forward to collaborating with you to boost your social media efforts and achieve your business goals.

Erika Laye Panaligan Nidoy
San Fernando City, Philippines
Freelancer
Check my CV View Work Hire Me

My Skills and Competencies

Social Media Management
Graphic Designer
Data Entry
Content Creator

Certificates

My Experience and Education

  • EXPERIENCE
  • EDUCATION
2014
Bachelor of Science in Hotel and Restaurant Management

Don Mariano Marcos Memorial State University Mid-La Union Campus

2024 - 2025
Tamara White
(Real Estate Virtual Assistant/Social Media Manager)

1. Create and post engaging content using tools like Canva, CapCut, and Premiere Pro.
2. Manage and grow her social media presence, including content planning, posting, and engagement.
3. Assist with real estate data entry, ensuring accuracy and timely updates for property listings and transactions.
4. File and organize documents in CRM, keeping real estate transactions well-documented and easily accessible.
5. Make contracts through Dotloop, ensuring all agreements are properly prepared, signed, and stored.

2022 - 2024
Carpro La Union Inc.
(Disbursing Officer)

• Prepare checks, disbursements, and vouchers, ensuring accuracy and compliance.
• Process disbursements with proper approvals, expense categories and documentation.

2016 - 2024
Carpro La Union Inc.
(Sales Executive and Social Media Manager)

• Manage social media platforms and execute successful social media campaigns.
• Create and post engaging content using platforms like Canva.
• Manage and grow social media presence, including content planning, posting, and engagement.
• Engage with followers by responding to comments, messages, and reviews.
• Oversee the company's website.
• Handle range of sales activities such as prospecting, lead generation, maintaining client relationship.

2014 - 2016
Centiole System Services, Inc.
(Call Center Agent)

• Specialized in telemarketing and client relations, where I offered investment brochures to prospective clients.
• Effectively identified potential investor.

My Services

Social Media Management

Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.

Data Entry / Web Researcher

Search the Internet for information on a wide variety of topics.

Content Creator

Promote companies' products and services by developing copy for websites, social media, marketing materials.


Works

SOCIAL MEDIA MANAGEMENT

BOOKKEEPING

Let's work together !

I am available for freelance projects.
Hire Me

Get In Touch

Address :
San Fernando City,
Philippines


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