A website content writer, often known as a web content writer, is someone who specializes in creating useful material for websites. Each website has a distinct target demographic that necessitates the most appropriate material in order to attract customers. Keywords (particular company terminology that online consumers may use to search for services or goods) should be included in content to improve a website's SEO. An SEO Content Writer is a website content writer who also understands the SEO process.

Although this is not always the case, the majority of narrative pieces are based on promoting items or services. Some websites are only informative and do not sell any products or services. These websites are frequently news or blog sites. The reader is educated through informational websites.