Imagine you just got home after a toilsome day at work, right after you open the door, a furball-like figure pounds at you with a saliva-packed greeting. You look up and lock gaze with that cute little brio dog and then puff! puff! puff! all those tiredness is long gone, and you feel revitalized! Indeed, a home is never home alone with a pet dog. It always ranked first as the best pet to have because of its unconditional love and great companionship with its owner. Being with it decreases stress, improves heart health, boosts your mood, and increases feelings of social support.  

     A lot of people have a natural love for dogs, often too much in a positive way. “ Paw-rents (parents) who care for their dogs struggle to find the right food that their pet dogs deserved while taking into consideration the reasonable pricing”, says Mr. Princeton Tan, the President of Vitality Dog Food Products, on the reason why he had brought the sought after Australian Dog Food in the Philippines in 2002. There is a complex market in dog foods, established imported brands are too expensive while those affordable ones contain harmful ingredients for the dogs. That’s where Vitality Classic comes into fur-play, a product that is fantabulous yet affordable.

     In 1990, the first Vitality product was formulated and produced in Australia, originally targeting farming dogs who are herding sheep and cattle. Before, all that mattered to farm owners is that Australian Shepherds and Border Collies are nimble, agile, and can work for long hours in the open field. These farm dogs are well-fed to have full energy to fulfill their herding duty. Say it cliché or why not, a sudden eureka comes into the farmers on how to take even better care of these hard-working helpers and that is by being conscious of the food they are feeding it.

      A dog’s digestive system is palpably different from a human's. They are not good at regulating the amount of food that they eat especially if the food eaten is high in fats and sodium. Feeding a complete and balanced dog food is optimal for their life stage and well-being. Despite those big puppy eyes, feeding the right dog food with the right nutrients is more than enough to keep them happy and full of vitality.

    With a mission to address the overall well-being of dogs, Vitality’s diet is made of high-quality Australian lamb and beef with Omega Magic Blend. It helps to prevent possible inflation caused by long exposure to the sun, vibrant fur-pect skin, long-lasting endurance, and energy throughout the day.

    Happy farm dog means happy farmer, as the guiding principle, dog food made of quality lamb and beef induces the fur-rents of domesticated dogs to try the Vitality Classic. By word of mouth, it slowly became a local brand trusted in Australia and later, even in the Philippines. Helping to level up the way pet owners take good care of their fur-buddy, the product vests people with healthy food that supplements nutrients at the same time.

    “Making sure to support the well-being of our pet dogs is the core of what we believe in, vibrance and the life- The Vitality – is the promise behind our brand, says Mr. Priceton.