EXPERIENCE

Social Media Manager

10th Korner Food Barn https://www.facebook.com/10thKorner (839 Followers)

2022 - January 2024

JOB DESCRIPTION

As an expert social media manager, my job is essentially to be the voice of the brand online and to make sure that voice resonates with our audience. Here’s a detailed breakdown of what I do:

1. Strategy Development

• Create Social Media Strategies: I design tailored strategies to meet the brand’s goals, whether it's increasing brand awareness, driving website traffic, or boosting sales. This involves understanding our audience, setting clear objectives, and planning how we’re going to achieve them.
• Campaign Planning: I plan and execute social media campaigns, including special promotions, product launches, or events. I map out the timing, content, and channels to ensure maximum impact.

2. Content Creation

• Develop Content: I produce engaging content that fits the brand’s voice and appeals to our audience. This includes writing posts, creating graphics, and making videos. Every piece of content is crafted to be visually appealing and to drive interaction.
• Content Calendar Management: I manage a content calendar to ensure a steady stream of posts. This helps us maintain consistency and strategically time our content to align with key dates or events.

3. Community Engagement

• Interact with Followers: I actively engage with our audience by responding to comments, messages, and reviews. Building relationships with followers is key to fostering a loyal community.
• Monitor Conversations: I keep an eye on what’s being said about the brand online. This includes managing any negative feedback and ensuring that we address issues promptly and professionally.

4. Analytics and Reporting

• Track Performance: I use analytics tools to monitor how our posts and campaigns are performing. This includes looking at metrics like likes, shares, comments, and click-through rates.
• Generate Reports: I prepare regular reports to analyze the success of our social media activities. These reports help us understand what’s working and where we need to make adjustments.

5. Trend Watching

• Stay Updated: Social media is constantly evolving, so I stay on top of the latest trends, platform updates, and industry news. This helps us keep our content fresh and relevant.
• Adapt Strategies: Based on new trends or changes in platform algorithms, I adapt our strategies to ensure we’re always ahead of the curve.

6. Paid Advertising

• Manage Ad Campaigns: I handle paid social media advertising, including setting up and optimizing ads, targeting specific demographics, and managing budgets.
• Evaluate ROI: I track the return on investment for our ads to ensure we’re getting the best value for our spend and achieving our campaign goals.

7. Collaboration

• Work with Other Teams: I collaborate with marketing, sales, and customer service teams to ensure our social media efforts align with broader business objectives.
• Influencer Partnerships: I identify and work with influencers or partners to expand our reach and add credibility to our brand.

8. Crisis Management

• Handle Issues: If a crisis or negative situation arises, I quickly develop a response plan to address the issue and manage the brand’s reputation. This often involves crafting thoughtful responses and communicating transparently with our audience.

9. Experimentation

• Try New Things: I experiment with different types of content, new features on social platforms, and innovative ideas to see what resonates best with our audience. This helps keep our approach dynamic and engaging.

10. Budget Oversight

• Manage Budgets: I oversee the budget allocated for social media activities, ensuring that spending is optimized for the best results.

In summary, my role as a social media manager is to strategically shape and maintain the brand’s online presence. I create compelling content, engage with our community, analyze performance, and adapt strategies to keep the brand relevant and engaging. My goal is to build and nurture relationships with our audience while achieving the brand’s marketing objectives.

SAMPLE WORKS

PLANNER