A social media manager is in charge of developing and managing a brand's or person's online presence across various social media platforms. Implementing marketing strategies, analyzing data and trends, implementing marketing strategies, creating and curating content, scheduling and posting updates, monitoring and responding to comments and messages, and staying current with social media trends and best practices are all examples of what this entails. Additionally, the social media manager is in charge of expanding and involving the audience, enhancing brand recognition, and generating traffic and conversions via social media channels.