BA Communication
New Era University
I am a Digital Marketing Specialist with 4 years of experience skilled in developing and executing integrated marketing campaigns, lead generation, and data analysis. Proficient in social media, email, and Facebook Ads, as well as marketing collateral production. I’m highly motivated to provide efficient service to my clients and my team.
New Era University
• End-to-end management of community events.
• Social Media Management: working closely with marketing team as needed and running analysis across social media channels
• General Business administration: managing founder calendars for internal and external appointments and running ad-hoc projects
Maximize Facebook advertising platform to generate leads. Analyzed insights and optimized ad buying for maximum lead quality.
• Increased website traffic, leads, and/or sales through successful digital marketing campaigns
• Collaborated with cross-functional teams (e.g., sales, customer & professional services, management) to launch integrated marketing campaigns
• Planned and executed a digital marketing strategy for a major industry event, resulting in increased brand exposure, lead generation, and sales
• Implemented and managed email marketing campaigns resulting in increased open rates and click-through rates
• Developed and managed social media campaign for virtual event, increasing registration and attendance
• Conducted event-related market research to optimize future events
• Created engaging social media content, including images, videos, and infographics, resulting in increased brand awareness, engagement, and followers
• Executed effective email marketing campaigns with engaging templates, graphics, and copy
• Developed high-performing PPC advertising campaigns with optimized ad copy, graphics, and landing pages
• Produced effective marketing collateral, including brochures, flyers, and sales presentations.
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Search the Internet for information on a wide variety of topics.
Promote companies' products and services by developing copy for websites, social media, marketing materials.