As their Instagram Ads Specialist, my responsibilities encompass driving successful advertising campaigns on the platform. I strategize and develop targeted ad campaigns tailored to specific audiences, utilizing the available ad formats and features to maximize reach and engagement. I conduct thorough research to identify the most effective targeting options and optimize campaigns based on performance data and analytics. Additionally, I continuously monitor and analyze ad performance, making data-driven adjustments to ensure optimal results. I also stay up-to-date with the latest trends and changes in the Instagram advertising landscape to provide clients with innovative and effective strategies.