2022
Bachelor of Science in Business Administration major in Marketing Management
University of Makati
More Info About Me
My name is Christy Capispisan, 23 years old, from the Philippines. I graduated last year as a consistent dean's list student, and I have a degree in BS in Business Administration with a major in Marketing Management. This year, I will begin my master's degree in Digital Communication and Marketing at the Ecole de Management Léonard De Vinci, a business school in Paris, France.
I worked as a Media Buyer for an international cosmetics company, where I ran campaigns and boosted KOL video ads on TikTok. Later, I worked for the same company as a Livestream Operations Specialist.
My Skills and Competencies
Social Media Management
Graphic Designer
Data Entry
Content Creator
Certificates
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My Experience and Education
2022
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2022
Hebe Beauty Cosmetics
(Media Buyer)
· Plan media campaign initiatives and timeline
· Propose creative solutions and best media outlet combinations to achieve campaign goals
· Implement end-to-end ads campaign from planning to post-campaign analytics
· Manage campaign budgets and monitor ROI metric
· Analyze ad analytics daily and be able to provide marketing team comprehensive suggestions and improvement solutions
· Strategize campaigns, according to competitive landscape and develop means to reach the targeted audience
2022
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2023
Hebe Beauty Cosmetics
(Livestream Operations Specialist)
Develop and implement a promotion strategy for the TikTok platform's big day sales at least twice per month by creating promotional video contents as well as product bundles and discounts.
Supervise inventory management, including ordering items, keeping stock, and analyzing usage trends to avoid overstock.
2022
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2022
French Chamber of Commerce and Industry in the Philippines
(Junior Executive Assistant)
Managed and published content for my managing director's professional social media accounts and organization's social media channels.
Supervised a project and reached out to potential members and partner businesses to increase the present member's benefits and access to exclusive offers.
Reached over 140 members through email campaign and inform them about upcoming events.
Collaborated in the development of marketing materials, and weekly newsletter.
2021
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2021
PurpleBug
(Digital Marketing Strategist Intern)
Analyzed client's brand analytics daily to assess their performance and created charts and graphs to illustrate their performances over the course of the month.
Google Data Analytics
My Services
Social Media Management
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Data Entry / Web Researcher
Search the Internet for information on a wide variety of topics.
Content Creator
Promote companies' products and services by developing copy for websites, social media, marketing materials.