Hey I am Cheryl

I'm your Go-To VA for Success

Hi! I'm Cheryl Cansico Layan, a dedicated and reliable General Virtual Assistant and Social Media Manager based in, Cebu, Philippines. I’m a licensed professional teacher and a college graduate with over 12 years of experience in government service, now thriving in the virtual assistance space.

I help busy entrepreneurs, business owners, and professionals stay organized, efficient, and focused on growth by offering dependable support in the following areas:

👩‍💼 General Virtual Assistance
📊 Administrative Support
📱 Social Media Management & Content Creation
📩 Lead Generation & Email Marketing

I bring a proactive and detail-oriented approach, with strong time management and communication skills honed from handling case management, client coordination, and project implementation in my previous roles.

CORE COMPETENCIES
• Administrative & Clerical Support
• Email & Calendar Management
• Document Management & Filing Systems
• Online Research & Report Writing
• Social Media Management & Content Creation
• Client Communication & Coordination
• Data Entry & Database Maintenance
• Google Workspace (Docs, Sheets, Calendar, Drive)
• Microsoft Office (Word, Excel, Outlook, PowerPoint)
• Canva, AI Tools (ChatGPT, Blaze AI, Gemini, etc.)
• Task & Time Management
• Case Management
• Teaching

📌 What I Currently Do:
Design and schedule content for Instagram, Facebook, LinkedIn, Twitter, and Reddit.
Create high-quality visuals and engaging copy using AI and design tools
Write SEO-optimized blog posts tailored to client branding
Develop strategic content ideas and amplify blog reach via social media
Build and execute email outreach campaigns and sequences
Source leads and manage customer data efficiently
Support administrative tasks to streamline operations

If you're looking for a professional, committed, and tech-savvy VA who’s eager to help your business thrive—I’d love to be part of your team!

Cheryl Cansico Layan
Toledo City, Cebu, Philippines
lyrechvan@gmail.com
Freelancer
View Work Hire Me

My Skills and Competencies

Data Entry
Social Media Management and Marketing
General Virtual Assistance
Lead Generation and Email Marketing
Administrative & Clerical Support
Case Management
Teaching

Certificates

My Experience and Education

  • EXPERIENCE
  • EDUCATION
Undergraduate
Bachelor of Science in Social Work

University of Cebu-Main Campus

2013
Master in Public Administration

Cebu Normal University
30 units completed

2006
Bachelor of Arts in Political Science

Cebu Normal University

April 2025 - present
SM Advising
(Part time Virtual Assistant)

• Provided end-to-end administrative support, including email and calendar management, data entry, online research, document preparation, and file organization.
• Created, scheduled, and managed social media content across multiple platforms using Canva and AI tools, ensuring alignment with brand strategy and target audience.
• Designed engaging visuals and wrote compelling captions to boost audience engagement and maintain consistent branding.
• Performed basic accounting tasks, such as preparing invoices, updating invoice trackers, and monitoring income and expenses for reporting and record-keeping.
• Supported lead generation and outreach using tools like Data Scraper and Lemlist, contributing to increased client engagement and conversions.
• Coordinated daily with international clients to ensure timely completion of tasks, calendar alignment, and smooth workflow communication.
• Leveraged tools like Google Sheets, Blaze AI, ChatGPT, Meta AI, Submagic, and other platforms to enhance productivity, content planning, and workflow efficiency.

2012 - 2024
Department of Social Welfare and Development Field Office VII
(Project Development Officer II)

• Provided comprehensive administrative and field support for the implementation of social welfare programs, ensuring compliance with DSWD guidelines.
• Handled case management for over 400+ clients monthly, including intake, documentation, follow-ups, and referrals, while ensuring confidentiality.
• Coordinated directly with clients, local government units, and partner agencies to support service delivery and client outcomes.
• Oversaw program implementation, including activity planning, execution, monitoring, and reporting to support key project indicators.
• Presided over regular team and stakeholder meetings; documented minutes of meetings and disseminated action points.
• Drafted internal and external communications, including memos, reports, official letters, and inter-agency correspondence.
• Managed records and maintained organized digital and physical filing systems for case files and project documentation.
• Facilitated community outreach activities, led orientations and trainings to increase program awareness and community engagement.
• Handled team email inboxes, responded to inquiries, and ensured timely follow-up and resolution of client concerns.

2011 - 2012
EBAR Abstracting Company Incorporated
(Sr. Associate (Remote))

• Performed high-volume data processing with strict attention to detail.
• Completed tasks within strict deadlines while maintaining data integrity.

2006 - 2011
Innodata Knowledge Services Incorporated
(Indexer/Abstractor (on-site))

• Performed high-volume data processing with strict attention to detail.
• Completed tasks within strict deadlines while maintaining data integrity.

My Services

General Virtual Assistant

I offer a wide range of administrative, technical, or creative support services.

Lead Generation

I specialize in identifying and connecting with your target audience through strategic outreach and data-driven research

Email Marketing

I help businesses connect with prospects and nurture leads with strategic email campaigns.

Data Entry

I help you manage and organize business data in a streamlined and efficient way.

Social Media Management and Marketing

I help you increase your business visibility, engage with your target audience, and build a strong online presence.

Content Creation

I develop, write, and publish content for your business across social media platforms to engage a target audience, often


Works

Let's work together !

I am available for freelance projects.
Hire Me

Get In Touch

Address :
Toledo City, Cebu,
Philippines
Email :
lyrechvan@gmail.com


Copyright © Myprofile.ph

Copy Right By Cheryl Layan | ALL RIGHTS RESERVED