Campaign creation: Users can create and set up advertising campaigns with specific goals, targeting options, and budgets.

Ad creation: Users can create and design ads, including text, images, and videos, that will be shown to their target audience.

Targeting: Users can specify the audience they want to reach by selecting targeting options such as location, age, gender, interests, behaviors, and more.

Budget and scheduling: Users can set a budget for their campaign and schedule when their ads will be shown.

Performance tracking: Users can track the performance of their ads, including metrics such as reach, clicks, conversions, and more.

Optimization: Users can optimize their campaigns and ads to improve performance, using data from their performance tracking.

Reporting: Users can generate reports on the performance of their campaigns, which can be used for analysis and decision-making.