BSBA Major in Marketing Management
University of Santo Tomas
I’m a Brand Manager who strives for continuous growth in various career fields. I love expanding my knowledge that’ll aid me in achieving both my personal and client’s goals. Providing exceptional quality of work is one of my strengths as I am hardworking, focused, and organized. Anticipating a great collaboration with you!
University of Santo Tomas
• Spearheaded the team in charge of Zebra Helmets Philippines' brand
• Managed the social media platforms of Zebra Helmets Philippines (Facebook, Instagram, TikTok, and Website) -- from uploading the material, copywriting to posting
• Strategized and plotted social media calendars on a monthly basis
• Created Facebook and Instagram ads on Ads Manager
• Updated the website by uploading newly released products & working on their descriptions
• In charge of searching and signing potential KOLs who'll be effective for the brand
• Planned and executed monthly creative shoots and Facebook live streams with KOLs -- worked on shoot decks and live stream scripts
• Assisted and supported KOLs by working on their contracts, preparing their monthly helmet allocation, requesting their quarterly payment, and providing their event needs
• Responsible for planning, executing, and supervising motorcycle-related events that we took part in
• Made post-event reports monthly
• Handled Facebook Pages and Instagram accounts of 5 different brands (Party With Jive, Jolly Celebrations, Indigo Events, Best U Studio, and Jolly Memories)
• Strategized and created monthly social media calendars
• Benchmarked with competitors on a regular basis
• Created boosted posts/ads for both Facebook and Instagram
• Designed posters, animated videos, and other collaterals using Canva for virtual events
• Made newsletters using MailChimp
• In charge of enhancing filtered photos and copywriting for social media posts
• Generated weekly and monthly Marketing Reports
• Managed and updated the content on Party With Jive's Wix website
• Prepared Marketing Collaterals (booths, tarpaulins, flyers, and calling cards) to be set up and distributed during weekly events
• Communicated with assigned personnel of different schools and expos for potential sponsorships/ex-deals
• Collaborated with the Management, Sales, and Production teams by discussing Marketing strategies and improvement of our packages
• Generated virtual event sales by assisting clients from their inquiries up to their bookings
• In charge of constant communication with partner airlines and international operators regarding blockings for the holidays (spring, summer, autumn, and winter)
• Responsible for making weekly domestic and international airfares, land arrangements, all-in packages, and cruise promos to be posted on social media accounts
• Accountable for Facebook, Instagram, Twitter, and MailChimp accounts -- attending to clients' inquiries, promo boosting, increasing likes/follows, and email marketing
• Benchmarked with competitors regularly to check if package rates are competitive
• Took part in yearly Travel Expos -- PTAA Travel and Tour Expo every February, Travel Madness Expo every July, and Travel Sale Fair every October/November
• Prepared Expo materials such as tarpaulins, banners, and flyers
• Visited travel agencies to further promote products & services and to build possible future partnerships (Sales Call)
Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.
Search the Internet for information on a wide variety of topics.
Promote companies' products and services by developing copy for websites, social media, marketing materials.