Nestle Business Services
(CONTENT LIBRARIAN)
Properly tagged and published Global digital assets based on market specificities and Nestle Global
standards
Managed digital assets of several Business Units such as Cereals Partners Worldwide, Nestlé Waters,
Nestlé Central and West Africa Region and Nestlé US Food Business Units, and Nespresso
Nespresso HQ Content & Social Media Team Single Point of Contact (SPOC) in Manila who lead the team
and transition of new processes
Asset management on Nespresso YouTube, Sprinklr, Digital Asset Management, and Nespresso Global
Recipe Website
Managed social media posts (Facebook, Instagram, Twitter, YouTube and LinkedIn)
Gathering and uploading of user-generated content on Nespresso Global social media accounts
Content identification and retagging of Nespresso's posts for campaign performance monitoring
Consistently achieved above target Key Performance Indicators (Timeliness & Accuracy)
Nestle Business Services
(SOCIAL MEDIA LISTENING ANALYST)
Proactively listened and responded to consumers' queries, comments, product quality complaints and
feedback received in Nestle social media accounts and email (Canada and Wyeth markets)
Crisis monitoring across Nestlé brands and alert Markets for any issues/potential crisis
Analyzed media campaign performance and consumer sentiments in social media
Created monthly reports and provided actionable insights to the Brand Team
Collaborated with Business Partners to understand their needs, present team's performance and raise
process-related concerns
Drove daily operations with effective communications and leadership
Created problem-solving initiatives to improve and simplify the processes
Nestle Business Services
(DIGITAL COMMERCE SPECIALIST)
Flawless execution of product information syndication to multiple Oceania e-Retailer websites
Optimization of product eContent based on market brief and Nestlé Global standards
Ensures availability of accurate and updated product information to market partners and customers' end
Closely collaborated with Brand Managers, Key Supply Chain Managers, e-Commerce Managers, Zone
Champions to ensure Nestle Global and e-Retailer channels requirements are met
Collaborated with Workflow Team to report and solve data flow issues for product publication
Contributed to process improvement projects and identifies best practices to streamline processes
Practiced first time right approach and manages daily operations to ensure all Service Level Agreement
and Key Performance Indicators are met
Provided support on functional training and development of team members
EMAPTA Philippines
(DIGITAL CAMPAIGN COORDINATOR)
Creates, executes and optimizes programmatic and social ad campaigns (Xandr, GroundTruth and
Facebook)
Accurate creation of mid-campaign, post-campaign, and other adhoc reports for the clients
Creates and executes standard operations processes to deliver digital campaign requirements
Provides suggestions on targeting, budgetary and other campaign related information to the clients
Accurately updates Guru Card as it serves as the standard operating procedure