Instead of being added as "friends," Facebook pages are "liked" by other Facebook users. Each "like" on your page translates to another Facebook "fan." When someone likes your page, whatever update you post—whether it's media, text, or shared content—appears in their news feed.

This allows your followers to see and interact with your content without feeling as if you are spying on them. Facebook sites allow you to provide information such as products and services, hours, location, and reviews in addition to having followers instead of friends. Having a page instead of an account gives your company a more formal, professional, and up-to-date social media marketing strategy.