Hey I am Arlene

About Me

Hi! I’m Arlene, a reliable Virtual Assistant specializing in bookkeeping and social media management. I help businesses stay organized, maintain accurate financial records, and grow their online presence through consistent, engaging, and strategy-driven content.
With strong attention to detail and a passion for helping clients succeed, I make daily operations smoother, more efficient, and stress-free

Arlene S. Estrella
Muscat, Oman
Freelancer
Check my CV View Work Hire Me

Skills Core Skills Key Skills Professional Skills What I Do My Expertise

What I Can Help You With Areas of Expertise How I Support Your Business My Strengths Services I Provide Capabilities & Competencies
Social Media Management
Bookkeeping Expert
Data Entry
Content Creator

Certificates

Services What I Offer , How I Can Help Professional Services , Service Offerings ,What I Do for Clients Support I Provide Business Support Services

  • EXPERIENCE
  • EDUCATION
2007
Computer science basic in tec

Ama computer learning center Pasay

October 2025 - November 2025
Digital Bytes Financial Services | October 2025 - November 2025
(Bookkeeper Intern)

Type: freelance
As a Bookkeeper Intern at Digital Bytes Financial Services, a startup specializing in innovative financial solutions, I
managed daily financial transactions and maintained accurate records in compliance with company policies. I
reconciled bank statements, processed accounts payable and receivable, and assisted in preparing monthly
financial statements, improving reporting accuracy and providing better visibility into cash flow. During a system
migration, I collaborated with the finance team to implement new accounting software, reducing data entry errors
and streamlining the reconciliation process. I also supported ad-hoc financial analysis, delivering insights that
aided management in informed decision-making. Through this role, I strengthened client relationships, enhanced
service delivery, and developed strong analytical, organizational, and technical skills. This experience provided me
with a solid foundation in professional bookkeeping and financial operations, preparing me for more advanced
accounting responsibilities.

April 2025 - Sepetember 2025
ClearPath Accounting Solutions
(Amazon Virtual Assistant)

| April 2025 - September 2025
Type: freelance
At ClearPath Accounting Solutions, I worked as an Amazon Virtual Assistant, managing key aspects of the seller
account to improve performance and boost sales. I conducted market research, analyzed competitor pricing, and
optimized product listings with strategic keywords, resulting in a 30% increase in visibility and a 25% rise in sales
within six months. I implemented an improved inventory management system that reduced out-of-stock issues by
40% while maintaining full compliance with Amazon policies. I also created and maintained a detailed performance
dashboard to track sales data and customer feedback, increasing customer satisfaction by 15%. Notable
achievements included launching a promotional campaign that raised seasonal sales by 50% and supporting
marketing initiatives through social media strategy and ad-hoc tasks. My organized, proactive, and results-driven
approach contributed to stronger team efficiency and overall business growth.

September 2024 - March 2025
BrightMart
(General Virtual Assistant)

| September 2024 - March 2025
Type: freelance
I worked as a General Virtual Assistant, supporting day-to-day office operations and helping the team stay
organized and efficient. My responsibilities included managing schedules, answering emails, organizing files, and
coordinating communication between team members to ensure everyone was on the same page. I assisted with project management by tracking tasks, deadlines, and progress to make sure work was completed on time and efficiently. I also created simple guides and resources to help new staff get up to speed quickly. In addition, I supported basic social media updates and content creation, handled data entry tasks, and assisted with various administrative activities such as expense tracking, event planning, and document preparation. My role was focused on keeping office operations running smoothly and providing reliable support, allowing the team to focus on their core work without distractions or delay.

July 2022 - September 2024
Gallery Argan
(Sales Executive Costumer Service)

Type: full-time
As a Sales Retail Executive at Argan Gallery, a luxury retail brand at Muscat International Airport, I successfully
elevated customer engagement by delivering exceptional service and product knowledge to a diverse clientele. I
utilized persuasive communication to drive sales, consistently exceeding monthly targets and contributing to overall revenue growth. By implementing innovative merchandising strategies and organizing visually appealing displays, I enhanced the overall shopping experience and increased foot traffic. I collaborated with cross-functional teams to streamline inventory management processes, reducing stock discrepancies. In addition, I executed ad-hoc promotional campaigns and trained new staff members on brand standards and sales techniques to ensure a unified approach to customer service. My dedication to performance excellence and passion for the retail industry significantly contributed to Argan Gallery’s reputation as a premier shopping destination within the airport.

My Services

Social Media Management

Analyzing engagement data, identifying trends in customer interaction and planning digital campaigns to build community.

Data Entry / Web Researcher

Search the Internet for information on a wide variety of topics.

Bookkeeping Expert

Full responsibility for managing the day-to-day accounts function ensuring Sage and Xero are accurate and up to date.

Testimonials


Works

Let's work together !

I am available for freelance projects.
Hire Me

Get In Touch

Address :
Muscat,
Oman


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