After finishing the contracts I had with my previous endeavor, I started joining paid courses to improve my current skillsets further. One of which is Social Media Management or SMM. To test the knowledge that I learned from the courses that I took, I took it upon myself to create my own Facebook page. This is to create a platform where I can establish my credibility and build trust with my future clients.

The roles and responsibilities will be handled by myself but for a comprehensive list of roles, this includes:

1. Content Creation and Curation:

   • Develop engaging and relevant content for Facebook posts, including text, images, videos, and other multimedia elements.

2. Audience Engagement:

   • Respond to comments, messages, and mentions on Facebook. Foster conversations and build relationships with the audience.

3. Community Building:

   • Actively grow and nurture the brand's community on Facebook. Encourage user-generated content and facilitate discussions.

4. Social Media Strategy:

   • Develop and implement a comprehensive social media strategy for Facebook, aligning with overall business goals and marketing objectives.

5. Campaign Planning and Execution:

   • Plan and execute social media campaigns on Facebook, including advertising campaigns, promotions, and contests.

6. Analytics and Reporting:

   • Monitor and analyze the performance of Facebook content using analytics tools. Provide regular reports on key metrics and insights.

7. Facebook Ads Management:

   • Create and manage Facebook advertising campaigns. Optimize ad performance, targeting, and budget allocation based on data and goals.

8. Stay Updated on Trends:

   • Keep abreast of the latest trends, features, and updates on Facebook. Implement new features and tactics to stay ahead in the social media landscape.

9. Brand Voice Maintenance:

   • Maintain a consistent brand voice and tone in all Facebook communications. Ensure that the brand's personality aligns with its identity.

10. Collaboration with Other Departments:

    • Work closely with other departments, such as marketing, PR, and customer support, to ensure a cohesive brand presence across all channels.

11. Crisis Management:

    • Be prepared to handle any social media crises or negative situations promptly and professionally. Develop strategies for crisis communication on Facebook.

12. A/B Testing:

    • Conduct A/B testing on various elements of Facebook content, including headlines, visuals, and posting times, to optimize engagement and reach.

13. Content Calendar Management:

    • Create and manage a content calendar for Facebook, ensuring a consistent posting schedule that aligns with the overall content strategy.

14. Influencer Collaboration:

    • Identify and collaborate with influencers or brand advocates on Facebook to expand reach and credibility.

15. Adherence to Facebook Policies:

    • Stay informed about and ensure adherence to Facebook's community standards, guidelines, and policies

This is an ongoing project, I will update this page from time to time to show transparency on the actual progress happening on this personal project of mine.

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