These graph shows the increase in website's organic traffic. Great demand for tourist destinations usually starts at the start of summer season which is typically at late March. The spike was caused by the increased demand/queries for tourist destinations and the website was optimized for this through proper keyword research ;)

The domain gathered huge amount of traffic even though it is an experimental website. The focus of strategy is optimizing content for great user experience. We targeted mainly long-tail keywords since the website has low domain authority (DA). The backlinks were even mainly from low DA websites yet look at the traffic! We embraced and utilized the old-but-gold phrase that reinforces the notion - "content is king."