Shopee is a popular e-commerce platform that originated in Southeast Asia. It initially started as a mobile-first platform, focusing on providing a seamless shopping experience through its app. It operates on a C2C (Consumer-to-Consumer) and B2C (Business-to-Consumer) model, enabling both small sellers and large brands to list their products.

It has become one of the leading e-commerce platforms in Southeast Asia due to its localized strategies, user-friendly interface, and focus on mobile shopping.