I managed content across Facebook, Instagram, and TikTok for a brand awareness campaign targeting young working adults.

My tasks included:

• Creating a monthly content calendar customized for each platform

• Designing eye-catching graphics and short-form videos (Reels/TikTok) using Canva and CapCut

• Writing captions that matched each platform’s audience tone

• Tracking insights (reach, engagement, followers) and adjusting strategies accordingly

Key Results:
✅ Facebook – 30% increase in post reach within one month
✅ Instagram – Improved profile aesthetics and consistent engagement
✅ TikTok – Created short-form videos that boosted views and audience interaction
✅ Established a consistent brand voice across platforms