A Social Media Manager is responsible for building, growing, and managing a brand’s online presence across various social media platforms. This role involves creating engaging content, developing marketing strategies, analyzing performance metrics, and interacting with the audience to boost engagement and brand awareness. A great Social Media Manager knows how to combine creativity with strategy — crafting posts that connect with followers while driving business goals. From planning campaigns to staying updated on trends, they ensure the brand’s voice stays consistent, authentic, and impactful online.