This campaign focused on lead generation for real estate in the Philippines, utilizing five ad sets with unique audience targeting to maximize reach and relevance. Each ad set featured the same engaging creative, carefully crafted to capture interest and encourage inquiries from potential buyers. With a clear call to action leading to Messenger, the ads provided a seamless way for interested users to connect directly for more information. This approach allowed for efficient conversion tracking and enabled personalized communication with leads, ultimately driving high-quality engagement and inquiries for the property offerings.