I had the opportunity to run a targeted ad campaign for a local politician with the goal of raising awareness and building his reputation within his Barangay. I developed ad copy and creatives that resonated with the local audience, focusing on issues important to them. I implemented precise audience targeting to ensure the ads reached the right demographic segments within the community.

Throughout the campaign, I monitored key metrics like reach, engagement, and click-through rates, optimizing the ads based on performance data. I adjusted the budget allocation to ensure maximum exposure during key times of day when the target audience was most active on Facebook. The ads not only significantly increased his visibility, but they also generated a substantial amount of local engagement, with a marked increase in page followers, comments, and shares.

Ultimately, the campaign helped the politician establish a stronger connection with his constituents, resulting in greater recognition and support ahead of the election.