Social Media Management
What is Social Media Management or SMM
Social media management entails generating and releasing content, tracking interaction and mentions, cultivating a community of customers and influencers, and reporting and analyzing the effects of your efforts.
This method may involve one or more than a dozen channels, ranging from Facebook to YouTube, depending on the company's aims. Social media management is a vital aspect of a company's marketing strategy and can create a verifiable return on investment regardless of the number of social channels utilized (ROI).
What does a Social Media Manager do?
A social media manager is a marketer who creates and arranges content, interacts with followers, monitors social media trends, and generates performance reports for an account.
Facebook Page: Estetica Budol Ph (Advertising Page)
This Facebook Page is an advertising page which features different aesthetic but affordable goods from different shopping platforms like Shopee and Lazada here in the Philippines. It is something that I made in order to experience how to manage a Social Media properly using Facebook.
Social Media Plan & Strategies
Content Calendar
I did a content calendar for my Facebook Page. Why? Because it is an essential aspect of operating any social media platform for a social media manager. By doing a content calendar, it can help you plan your contents for the next day properly. It can help you arrange and think what to post on a certain day in order to gain audience and costumers and grow your page.
Included in you Content Calendar:
Content - Pleasing to the eye, attention grabber, must speak about your brand
Caption - attention grabber captions
Hashtags -Hashtags are crucial for growing your Social Media audience and visibility.
Scheduled Post using Meta Business Suite
Creating a social media posting schedule means you can automate links to your posts to go out at certain times of the day on a regular basis, which helps you save time. By posting at optimal times, you can boost your number of followers, likes, and shares, so attracting more visitors to your website or page.
Content Creation
Creating contents that speaks on what your brand is, what are you advertising may it be a product or service. Content creation can be in the type of editing videos, graphic design, creating reels and more. You should channel your creativity in many ways in order to deliver a great content.
(Sample Content)
Copy Writing (Caption and Hashtags)
Copywriting is one of the most important aspects of all sorts of advertising and marketing. Copywriting comprises of the written or spoken words used by marketers to persuade individuals to take action after reading or hearing them.
Caption Copywriting - A excellent caption should be a piece of prose that is as succinct, accurate, and informative as the image it accompanies.
Hashtags-Hashtags are crucial for growing your Social Media audience and visibility.
(Sample Post)
Checking Your Page Progress and Insights Is A Must!
Checking your website/page or social media status is a must as because this is where you can tell if your strategies is really working and serving its purpose. Understanding your page's unique Facebook metrics is crucial to driving a solid online marketing strategy.
